Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Traffic Generation

How Accurate are Traffic Numbers in Google Analytics?

You probably trust Google Analytics. They’re pretty good about reporting data, aren’t they? Well, not really. Here’s the thing: GA4 - Google’s current analytics platform since Universal Analytics was sunset on July 1, 2024 - has some serious accuracy problems…

James Parsons · · 6 min read