If you want people to visit your website, it’s a good idea to pay for some advertising. The trouble is, you need a goal…
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10 min read
Web marketing is a constant struggle to get your product, offer, or advertisement in front of as many people as possible, with an emphasis…
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8 min read
It’s easy to wonder why so many marketers are writing eBooks. What’s the difference between a 2,000-word eBook and a 2,000-word blog post? For…
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7 min read
Over time, URLs on the Internet have grown somewhat out of hand. Dozens of parameters, subfolders, subdirectories and extensions riddle links that could take…
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5 min read
15 Elements of Landing Page Friction (and How to Fix Them) The first impression matters. In many ways, your landing page is that first…
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12 min read
Chances are, people arrive at your site on a wide range of landing pages. Every ad you run has some landing page associated with…
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5 min read
Before I begin, I’m just going to say something you probably already know; this isn’t a complete list. I call it a complete list…
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5 min read
All marketing, in general, can be divided into one of two categories. These categories are Inbound and Outbound. What defines each category? Which is…
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10 min read
There are two types of marketers in the world. There are the high concept marketers and the detail-oriented marketers. Neither is a truly robust…
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14 min read
Conversion rate is super important, but it’s a bit of a disingenuous number. You can have a high conversion rate and still make less…
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7 min read
