Pinterest is one of those social networks that isn’t widely used amongst certain niches, but is the number one network for others. If you haven’t used it, it’s something you may want to consider. If you do use it, you should probably look at some of the powerful tools you can use to s…

Pretty much every list of the top WordPress plugins out there will either include Jetpack or will discount it because everyone knows about it. DOES everyone know about it? If not, I’m here to discuss it and what it brings to the table. After all, no one is born with all of their knowledge; you have…

Medium is a very interesting platform for businesses. It’s a blogging platform, and in some senses, it’s really not much different from using a blog on your own site. It breaks a lot of rules and it makes some new ones, and some brands have used it to turn content marketing on its head. Do yo…

Pinterest as a social network is quite valuable, but it’s also tricky to use. It’s unlike anything most of us experience with social media marketing. There aren’t the same traditional relationships or interactions we’ve come to expect. Pinterest does things its own wa…

The concept of user generated content is not new. Far from it, in fact. The concept of “word of mouth marketing” was pioneered in the 1970s, but to be honest, the fact that people trust recommendations from real people instead of salesmen goes back centuries if not millennia. As long as h…

There are a bunch of different commenting systems for WordPress, and they all have their pros and cons. I can’t tell you for certain which one is the “best” because they all have their own merits. What I can do, however, is give you an argument for why you might consider using the def…

Plagiarism is unacceptable, but there’s nothing new under the sun. The world of content marketing is full of words, phrases, and quotes that make it incredibly difficult to write anything completely unique. Yet to copy someone else is akin to fraud, and can earn you site demotions and other m…

Internet speeds are getting faster and faster, and as a consequence, the amount of time we’re willing to wait for something online is dropping at a precipitous rate. When was the last time you waited over a minute for a website to load? At this point, I assume it’s having server issues and…

If you want to run a web store, one of the easiest ways to do it is to set up a WordPress site and use an e-commerce plugin. It’s pretty quick and easy to set up, so you can go from no web presence to a functional web store in a matter of a few hours.
The question is, which shopping cart plugin should you us…

One of the hallmarks of a good piece of content is that people read it because it’s useful. It provides value to them, whether it’s notification of news, analysis of trends and how they affect the reader, instructions for some product or service, or tips on how to optimize a business proc…