When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~…

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of…

If you hopped into a time machine and traveled back to the early 2000s, and interviewed a thousand marketers about their impressions of content marketing, most of them would wonder where you got a time machine and would quickly derail any attempt to get a good survey result. If you didn’t tell t…

Content marketing is one of the modern keys to success with an online business, and even with offline businesses that want to expand beyond the confines of their zip code. The internet is a great equalizer, at least as long as Net Neutrality exists, and it allows anyone to reach a global audience, with…

WordPress default comments are a pretty common sight on the web, since so many people use them. They’re also pretty easy to spam, even when you have anti-spam plugins installed. This is why some big blogs simply disable comments, and others have full-time moderation teams. There are, howeve…

WordPress is an eminently customizable platform, but at its core, it still has a solid framework. You can change the skin and change the flesh, but changing the bones is harder than it seems. This is why even now, with mobile web browsing at an all-time high and rising, with Google making mobile compat…

There are a million articles out there about WordPress plugins, and even we have written some before. The trouble is, so many of them are so old it’s hard to tell what’s up to date and what’s not. Rather than add to the confusion and update old posts, I’ve decided to write a new…

Google Analytics is a fantastic tool for measuring and tracking your audience, though many of the advanced reports and features require some setup to use. If you want to see specifically how your social media traffic is doing, you can do it, so long as you set everything up properly.

Step 1: Install Go…