There are many rules in the world of blogging, whether you have a business that includes a blog, or you blog as a business.
Making sure you guest post effectively is one of them.
Another is to create compelling content within your niche, because, well, you really should be doing that.
The third —…

SumoMe is a suite of apps that serve a bunch of different purposes for marketing, business growth, and all-around benefit to your brand. They have a list builder, heatmaps, sharing, discovery tools, analytics, conversion optimization, a scroll-triggered CTA, image sharing, a smart bar for emai…

Content marketing has always been popular, but in recent years the field has been doused in rocket fuel and set on fire. There’s the upswing of content marketing on a general level — any company that doesn’t have a blog is not seen as having a voice in its industry.
Then there are the…

One of the most basic things you can do to integrate your social media accounts and your website is install social sharing buttons. However, there are probably well over a hundred different plugins and methods for using social sharing buttons out there, and many of them are out of date. They look perf…

Usually, when we talk about repurposing content, we start with blog posts. Blog posts are big lumps of text that can be repurposed in a dozen different ways. However, in this instance, you read the title right; we’re starting with videos and transitioning them to blog posts.
There are a few rea…

Blogging doesn’t have to be a time consuming experience. It doesn’t have to take up hours every time you write a post. A lot of the work, really, comes down to proper preparation. Take the time now to invest in a strong foundation, and you’ll benefit in the long run.
Practice is goin…

Automation is a tool that, much like most tools, can be used for great benefit or great detriment to your blog. Used properly and in moderation, it can save you a lot of time and energy. Used poorly, it can tank your search ranking and consequently your sales, with very little recourse short of a major si…

Content curation seems like a simple concept. All you have to do is find content around the web that you think your users will like, and share that content with them. So what’s the problem?
The problem, as it turns out, is the laws and ethics surrounding how content is treated online. There are a l…

Blog posts need images. The problem is, images can use up a lot of bandwidth and space on a web server. These days it’s nowhere near as big a problem as it used to be, but some people still prefer using ancient, low-cost, low-resources servers to host their blogs. It’s not something I would…

Blogging and content marketing are the #1 strategy to growing a site today. The problem is, it’s difficult to convince site owners that it’s worth the money. After all, it’s a lot of up-front expense to run a blog, but it has very little in the way of tangible rewards. It’s no…