All posts written by James Parsons

How to Promote and Grow Your Blog Posts on LinkedIn Published by James Parsons • Content Marketing • Published September 24, 2017

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they’re in the right kind of niche. I wouldn’t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articl…

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How to Hire a Writer off Freelancer.com or Upwork Published by James Parsons • Content Marketing • Published August 31, 2017

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find Interesting Published by James Parsons • Content Marketing • Published August 24, 2017

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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15 Ways to Build Free Backlinks to Your Blog Posts Published by James Parsons • Search Engine Optimization • Published July 10, 2017

Time is money. When it comes to building a blog, or adding a blog for your business, you have to strike the right balance. Some people have a large enough profit margin to invest in services to help them grow and manage their blog. Others have to do it themselves.
When you’re looking for free sourc…

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Your Blog Was Rejected From AdSense: Now What? Published by James Parsons • Monetization • Published July 5, 2017

AdSense is an easy, fast way to monetize a blog, though it’s certainly not very high paying unless you have a ton of traffic. However, in order to keep the ad network from descending into complete crap, Google filters the sites they allow to use AdSense. When you apply, they will scan your site lo…

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How to Rewrite a Blog Post and Make it Rank in Search Published by James Parsons • Search Engine Optimization • Published June 12, 2017

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

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5 Ways to Use Zapier to Automate Your Blog Post Promotion Published by James Parsons • Content Marketing • Published June 8, 2017

Zapier is a great automation engine, for any app that has an API it can access. They have dozens of modules you can use to put together automation recipes, actions that trigger when you post a new blog article or when you perform some other action. Done appropriately, it can save you a lot of time and ener…

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30+ Tips to Make Your Blog Posts More Effective Published by James Parsons • Content Marketing • Published May 5, 2017

I’m going to cut right to the chase here. You want your blog to be effective at bringing in traffic and converting that traffic into customers. There are all sorts of different avenues to pursue to accomplish this goal. I’m going to provide a broad spectrum of possible options for you to i…

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How to Repurpose Content and Stay SEO Friendly Published by James Parsons • Search Engine Optimization • Published April 30, 2017

As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that keep some semblance of traffic going for years, most content gets a few days, a few weeks, or maybe a month or two of traffic and attention before they fall off the map. Blogs a…

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How to Locate Your Feed URL on Your WordPress Blog Published by James Parsons • Content Marketing • Published March 31, 2017

Having an RSS feed set up for your site is a great benefit both for tech-savvy readers and for potential automation options. Thankfully, if you have a WordPress site, you probably have a feed set up already, even if you don’t know what it is. Most WordPress configurations come with a feed alread…

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