LinkedIn is an interesting social network, because it didn’t start out as a social network the same way most of the rest of the usual suspects did. They started out as a way for people to network with each other in a corporate and professional setting. There’s no typical news feed and no so…

If you regularly browse the web with no ad blocking software installed, I would venture to guess that you have come across a website that looks something like this. A page with a busy background – one that might be an ad itself – and with sidebar ads, ads across the top above and below the nav…

When you’re planning a rebranding, changing domain names, or changing your site permalink structure, there are a million fiddly little details you have to keep in mind. One of them, which we often take for granted and which is likely to slip through the cracks, is your social media engagement…

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

Update 12/10/2017: After some further testing, it seems that Googlebot does fetch the comments in HTML format, as the plugin is designed to fall back to them if it detects a spider or a bot. However, all other users will not see comments until they scroll, and they will not be in the page source code. Goo…

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

Blogging is hard work. I can’t even list all of the individual bits of effort you need to put into it just to get a blog up and running, let alone trying to make one successful. At least, not if I wanted to have space in this post for anything else.
What really hurts is when you’ve put in all of th…

Producing a piece of content can be a lengthy process, fraught with obstacles, and it can feel great to finally get one done that’s up to your standards. Once you get the process down, of course, you can pump them out quite quickly, but it takes a lot of practice to get to that point.
The battle isn&…