All posts written by James Parsons

How to Scan a WordPress Blog for Bad External Links Published by James Parsons • Search Engine Optimization • Published March 2, 2017

Bad links can hurt your website, both giving and receiving. I’m not here to talk about your backlink profile today, though; rather, I’m going to focus on the links you’ve posted on your site, leading out to other sites.
There are a few ways links in this category can hurt you. The on…

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How to Syndicate Your Blog Posts to LinkedIn for Traffic Published by James Parsons • Content Marketing • Published February 17, 2017

LinkedIn is an interesting social network, because it didn’t start out as a social network the same way most of the rest of the usual suspects did. They started out as a way for people to network with each other in a corporate and professional setting. There’s no typical news feed and no so…

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How Many Ads Can You Safely Put on Your Blog Published by James Parsons • Monetization • Published February 7, 2017

If you regularly browse the web with no ad blocking software installed, I would venture to guess that you have come across a website that looks something like this. A page with a busy background – one that might be an ad itself – and with sidebar ads, ads across the top above and below the nav…

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Getting Your Shares Back After Changing a Blog URL Published by James Parsons • Social Media • Published February 6, 2017

When you’re planning a rebranding, changing domain names, or changing your site permalink structure, there are a million fiddly little details you have to keep in mind. One of them, which we often take for granted and which is likely to slip through the cracks, is your social media engagement…

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How to Fix a Drop in Traffic on a Blog Post Published by James Parsons • Search Engine Optimization • Published January 15, 2017

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

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Why Your Blog’s Facebook Like Button No Longer Works Published by James Parsons • Social Media • Published January 4, 2017

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

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Why Lazy Loading Disqus Isn’t SEO Friendly At All Published by James Parsons • Search Engine Optimization • Published December 23, 2016

Update 12/10/2017: After some further testing, it seems that Googlebot does fetch the comments in HTML format, as the plugin is designed to fall back to them if it detects a spider or a bot. However, all other users will not see comments until they scroll, and they will not be in the page source code. Goo…

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Is Blogging Better than Posting to Facebook? Published by James Parsons • Content Marketing • Published December 8, 2016

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

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5 Ways to Check the Social Signals of a Website Published by James Parsons • Resources • Published November 26, 2016

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

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5 Common Reasons Bloggers are Struggling to Get Readers Published by James Parsons • Content Marketing • Published November 7, 2016

Blogging is hard work. I can’t even list all of the individual bits of effort you need to put into it just to get a blog up and running, let alone trying to make one successful. At least, not if I wanted to have space in this post for anything else.
What really hurts is when you’ve put in all of th…

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