All posts in the "Search Engine Optimization" category

How to Rewrite a Blog Post and Make it Rank in SearchPublished by James Parsons • Category: Search Engine Optimization

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

Read more
Can a Popup on Your Blog Posts Hurt Your Traffic?Published by Kenny Novak • Category: Search Engine Optimization

I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions of people browse the web and of them, over 70% feel that irrelevant popups are incredibly annoying.
And yet, if you try to mouse away from this site, chances are you’re going to get a pop-over before you lea…

Read more
How to Repurpose Content and Stay SEO FriendlyPublished by James Parsons • Category: Search Engine Optimization

As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that keep some semblance of traffic going for years, most content gets a few days, a few weeks, or maybe a month or two of traffic and attention before they fall off the map. Blogs a…

Read more
The Best WordPress SEO Plugins: 2017 EditionPublished by Drew Hendricks • Category: Search Engine Optimization

There are a million articles out there about WordPress plugins, and even we have written some before. The trouble is, so many of them are so old it’s hard to tell what’s up to date and what’s not. Rather than add to the confusion and update old posts, I’ve decided to write a new…

Read more
How to Scan a WordPress Blog for Bad External LinksPublished by James Parsons • Category: Search Engine Optimization

Bad links can hurt your website, both giving and receiving. I’m not here to talk about your backlink profile today, though; rather, I’m going to focus on the links you’ve posted on your site, leading out to other sites.
There are a few ways links in this category can hurt you. The on…

Read more
Could Your Rankings Drop if You Stop Blogging Regularly?Published by Drew Hendricks • Category: Search Engine Optimization

One of the number one pieces of advice we give new bloggers around here is to set up a consistent blogging schedule. Maybe you just post once every Wednesday. Maybe you set up a Monday-Wednesday-Friday schedule. Maybe you post five days a week, or seven. Maybe you have the staff and the content to handl…

Read more
How to Fix a Drop in Traffic on a Blog PostPublished by James Parsons • Category: Search Engine Optimization

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

Read more
Why Lazy Loading Disqus Isn’t SEO Friendly At AllPublished by James Parsons • Category: Search Engine Optimization

Update 12/10/2017: After some further testing, it seems that Googlebot does fetch the comments in HTML format, as the plugin is designed to fall back to them if it detects a spider or a bot. However, all other users will not see comments until they scroll, and they will not be in the page source code. Goo…

Read more
How Many Times Should You Include Keywords in Your PostPublished by James Parsons • Category: Search Engine Optimization

Keywords are very important to modern day SEO, but not in the way you might think. Part of the reason people get a false impression, though, is because they’re reading information about it online without regard for publication date.
Forgive me while I go off on a slight tangent before we&#8217…

Read more
How to Write a Good Blog Post Meta DescriptionPublished by Kenny Novak • Category: Search Engine Optimization

Think back to the last time you ran a Google search. When you saw that list of the top 10 websites related to your query, what made you decide which to pick?

The title. This is often neglected; a lot of websites allow their titles to run over the character limit and have their ends cut off, which is frequent…

Read more