All posts in the "Search Engine Optimization" category

How Long Does it Take to Rank a New Company Blog?Published by Kenny Novak • Search Engine Optimization • Published November 13, 2015

There’s a certain cycle of life online. Newcomers create new sites and new blogs. Businesses come in to spice up their old, lackluster websites with blogs. New companies spring up, running blogs to pitch their content. Black hats set up a handful of new spammy blogs every day. All of this is hap…

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What Plugins Should I Install on a New WordPress Site?Published by James Parsons • Search Engine Optimization • Published October 12, 2015

The beauty of WordPress is the flexibility of the platform. You can run it stock out of the metaphorical box, or you can run a framework, custom theme, and a smattering of plugins to make it look and act like a completely unique and customized site. The only question is; what should you install?
The list…

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WordPress.com Premium V.S. A Self Hosted WordPress BlogPublished by James Parsons • Search Engine Optimization • Published September 20, 2015

WordPress is interesting, as a blogging platform. There are three forms of WordPress, though one is an upgrade of another. You have WordPress.com, which is the hosted solution. It’s like Blogger or Tumblr; WordPress themselves hosts your blog, with a blogname.wordpress.com URL. There&r…

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Is the CommentLuv Blog Plugin Still Useful for SEO?Published by Kenny Novak • Search Engine Optimization • Published September 8, 2015

CommentLuv has been one of the most prominent comment modification plugins available for WordPress. It’s a unique idea in many ways, and no other plugin really does what it does. This post isn’t helping you choose between two plugins that do the same thing, CommentLuv and something el…

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Are Infographics Still Valuable for Backlink Building?Published by Kenny Novak • Search Engine Optimization • Published August 13, 2015

Infographics smashed into the world of marketing a few years ago, and within a few months everyone and their mother was making one. They were everywhere; on Facebook, on Pinterest, on LinkedIn, on every blog under the sun. Heck, I’m surprised I’ve never seen one on a billboard. I&rsquo…

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How to Diagnose and Fix an Internal Server ErrorPublished by James Parsons • Search Engine Optimization • Published July 26, 2015

Websites and computers are fraught with issues. If you’ve ever had your computer come up with the Blue Screen of Death, you know what I’m talking about. Most people, when confronted with that error screen, just shut their machines down and take them to the nearest geek they know. Some of…

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Does Google Look at a Website’s Social Signals for SEO?Published by James Parsons • Search Engine Optimization • Published July 4, 2015

It’s clear that social media is beneficial to a business. You get a lot out of it. You get advertising, you get engagement, you get customer satisfaction. You get paid marketing so cheap it’s practically free, if you want it to be, and it scales well with money.
One thing that you may or may…

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How Much Does it Cost to Make a Site Mobile Friendly?Published by James Parsons • Search Engine Optimization • Published May 16, 2015

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed for mobile devices…

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Does Backdating an Article Look Dishonest to Google?Published by James Parsons • Search Engine Optimization • Published July 21, 2014

WordPress, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. This is a useful tool. You can set a post to appear in the future, scheduling your content drops. You can write and upload…

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Why Aren’t My Blog Posts Showing up in Google?Published by Kenny Novak • Search Engine Optimization • Published June 2, 2014

You’ve written an amazing post. You’ve proofread it, you’ve fact checked it and you’ve filled it with awesome links to authoritative sources. You’ve got it all set up for publication on your blog, complete with interesting images and a catchy title. You hit publi…

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