All posts in the "Search Engine Optimization" category

Are Infographics Still Valuable for Backlink Building?Published by Kenny Novak • Category: Search Engine Optimization

Infographics smashed into the world of marketing a few years ago, and within a few months everyone and their mother was making one. They were everywhere; on Facebook, on Pinterest, on LinkedIn, on every blog under the sun. Heck, I’m surprised I’ve never seen one on a billboard. I’m sure if it wa…

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How to Diagnose and Fix an Internal Server ErrorPublished by James Parsons • Category: Search Engine Optimization

Websites and computers are fraught with issues. If you’ve ever had your computer come up with the Blue Screen of Death, you know what I’m talking about. Most people, when confronted with that error screen, just shut their machines down and take them to the nearest geek they know. Some of us are tho…

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Does Google Look at a Website’s Social Signals for SEO?Published by James Parsons • Category: Search Engine Optimization

It’s clear that social media is beneficial to a business. You get a lot out of it. You get advertising, you get engagement, you get customer satisfaction. You get paid marketing so cheap it’s practically free, if you want it to be, and it scales well with money.
One thing that you may or may not get is…

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15 Ways to Reduce the Load Time of a WordPress WebsitePublished by James Parsons • Category: Search Engine Optimization

Gotta go fast! WordPress is highly extensible, but every plugin you ad has the potential to hurt you in terms of site speed, particularly plugins that affect the user experience. It’s easy to load up a site with features, only to find it takes seconds to load. Page speed is important, perhaps more so…

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How Much Does it Cost to Make a Site Mobile Friendly?Published by James Parsons • Category: Search Engine Optimization

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed for mobile devices exclusively.…

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6 Examples of Blog Posts that Attract Natural LinksPublished by James Parsons • Category: Search Engine Optimization

Having great content is the number one SEO strategy today, due primarily to Google’s insistence that everything else shouldn’t work as well. The ideas – one I agree with – is that search results should be filtered to provide the most immediate, useful benefit to a user for a given search. If t…

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How to Increase Your Backlinks by 20% in 1 HourPublished by Kenny Novak • Category: Search Engine Optimization

Backlinks are still one of the most important indicators of SEO success available. Quality backlinks are harder than ever to find, which is why so many people turn to black hat techniques. When you read a post like this one, and see a title about such a massive increase, you might wonder if what I’m ab…

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The Right and The Wrong Way to Do Guest BloggingPublished by James Parsons • Category: Search Engine Optimization

Guest posting is the center of a lot of controversy right now, after Matt Cutts declared it was dead for SEO and too many webmasters, skimming the post, decided it was a sure path to the death of a website entirely. The truth is, you can still guest post effectively and you can still benefit your site by do…

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Put More Thought Into Linkbait and Less Into LinksPublished by James Parsons • Category: Search Engine Optimization

Linkbait is such a loaded term. Most of the time, it refers to sites like Upworthy that, while they provide interesting content, generally take – erm, curate – it from more legitimate sources and tack on their own headline. As often as not, the title is misleading and the content itself is thin, of…

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Does Backdating an Article Look Dishonest to Google?Published by James Parsons • Category: Search Engine Optimization

WordPress, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. This is a useful tool. You can set a post to appear in the future, scheduling your content drops. You can write and upload…

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