Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Content Marketing

The Do’s and Don’ts of Repurposing Blog Content

Reusing old content seems like it’d paint a huge target on your back, but is that really the case? Well, if all you’re doing is reposting unedited content, sure; you’re going to have a duplicate content problem. Instead, repurpose your…

James Parsons · · 7 min read