Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Monetization

Why Your Google Ads Have High Clicks But Low Earnings

PPC is interesting to me because everyone always seems focused on one aspect of it primarily; the cost per click. There's an endless search for cheaper clicks, and it seems like that's because people perceive it as the only tangible…

James Parsons · · 8 min read