Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Content Marketing

6 Steps to Run a Content Marketing Campaign on a Budget

Studies have shown that over 90% of all B2C marketers use content marketing, and according to HubSpot, businesses now spend around 46% of their marketing budgets on content creation alone. I know that small businesses, and sometimes even decently sized…

James Parsons · · 12 min read