Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Content Marketing

How to Successfully Bring an Old Website Back to Life

The internet is littered with the corpses and shells of old websites. Many disappear entirely. Some persist as parked domains. Some still have enough attention to keep the bills paid, the lights on. But no one home. A Pew Research…

James Parsons · · 12 min read