AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Infographics have had quite a journey in the world of digital marketing. When they first exploded in popularity around 2010-2013, everyone and their mother was making one. They were everywhere - on Facebook, Pinterest, LinkedIn and every blog under the…
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7 min read
Before we begin, I'll be upfront: directory submission is a technique that requires careful, strategic use. It's not a shortcut, and treating it like…
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8 min read
Scenario: you run a blog that publishes posts once a day, seven days a week. You have an important family gathering to attend for…
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11 min read
As upstanding humans, we like to think the best of each other. We give each other the benefit of the doubt. We trust each…
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11 min read
Websites and computers are fraught with issues. If you've ever had your computer come up with the Blue Screen of Death, you know what…
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12 min read
Writing tools can make a real difference in how productive and focused you are. To some people, writing comes naturally. It's easy to sit…
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11 min read
Perhaps one of the most formative and pivotal decisions you can make when you're starting a blog is the choice of name. Blogs all…
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10 min read
Studies have shown that over 90% of all B2C marketers use content marketing, and according to HubSpot, businesses now spend around 46% of their…
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12 min read
The goal of almost every piece of content on the Internet is to be seen by as many people as possible. No piece of…
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13 min read
HubSpot has two things going for it: a high-quality marketing blog and an all-in-one marketing platform. I'm not here to review the blog, so…
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8 min read
