All posts in the "Content Marketing" category

10 Tools That Will Help You Create Article Topics and Titles Published by Kenny Novak • Content Marketing • Published September 14, 2015

One of the hardest parts of running a blog isn’t the writing. It’s not the promotion. It’s not link building, SEO, or any of the rest of that. It’s actually something a lot simpler, and a lot more critical to the success of your blog; idea generation.
Just think about it. If yo…

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Our Review and Breakdown of Every Feedburner Alternative Published by James Parsons • Content Marketing • Published September 9, 2015

Recently, we published a post about Feedburner, and all of the problems associated with it. You can read it here, but I’ll summarize the main points for you.

By using Google proxy servers, it hampers direct scrapers that base themselves on RSS feeds.
The Google URL means it’s difficult…

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Which Social Buttons Should You Display on Your Posts? Published by James Parsons • Content Marketing • Published September 6, 2015

These days, it seems as though every website has social buttons somewhere. They might be up top, in the navigation. They might sit down in the footer, mostly ignored and lonely. They might stretch in a bar across the top of every blog post, above or below the headline. They might sit at the bottom of post…

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How to Find Out Who Is The Owner of a Blog Published by James Parsons • Content Marketing • Published September 2, 2015

A lot of personal information hides on the Internet, some more public than others. Some of the most common bits of information is just the name of the owner of a website. It’s actually not all that hard to find out, but there is some variation to the process, depending on the type of site. I’…

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Pros and Cons of Using Feedburner for Your RSS Feeds Published by Kenny Novak • Content Marketing • Published August 26, 2015

Feedburner was launched in 2004 and was bought by Google in 2007. In the eight years since, it accumulated millions of feeds, reached new heights of RSS feed distribution, and fell out of favor. These days, if you look up their name, most of what you see is list after list of alternatives.
In such an atmo…

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Display a Fast Loading Social Share Counter on WordPress Published by Kenny Novak • Content Marketing • Published August 19, 2015

Our blog – this very blog you’re reading right this moment – loads very quickly. If you’re interested in seeing just how quickly, you can go to Pingdom and check out their website speed tester. I recommend using it for your own site, to see how quickly – and in what orde…

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15 Great Ideas for a WordPress Video Blog Published by Kenny Novak • Content Marketing • Published August 17, 2015

Some people are of the opinion that video is the way of the future. Indeed, there are people who make their entire living from regular videos posted to YouTube, and the associated advertising and merchandising opportunities. Of course, far, far more people try to start video blogs and fail. They tak…

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The Ultimate Guide to Using a Content Editorial Calendar Published by James Parsons • Content Marketing • Published August 14, 2015

In content marketing, a term that’s often thrown around is the editorial calendar. It’s usually used in the context of “write a post, throw it on your editorial calendar, and move on to other aspects of your marketing.” When you go out to search, you find a few plugins and it…

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How to Set Up Article Auto-Posting on WordPress Blogs Published by James Parsons • Content Marketing • Published August 4, 2015

Scenario: you run a blog that publishes posts once a day, seven days a week. You have an important family gathering to attend for three days in the middle of the week, in a location where you will not have access to the Internet. What do you do?
Some people will bring their devices and go out of their way to f…

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The Ultimate Guide to Fighting Theft on Your Blog Published by Kenny Novak • Content Marketing • Published July 31, 2015

As upstanding humans, we like to think the best of each other. We give each other the benefit of the doubt. We trust each other until that trust is betrayed. We’re innocent until proven guilty. Unfortunately, it’s a fact of life that betrayal and guilt do happen. In this particular insta…

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