All posts in the "Content Marketing" category

How to Set Up Article Auto-Posting on WordPress Blogs Published by James Parsons • Content Marketing • Published August 4, 2015

Scenario: you run a blog that publishes posts once a day, seven days a week. You have an important family gathering to attend for three days in the middle of the week, in a location where you will not have access to the Internet. What do you do?
Some people will bring their devices and go out of their way to f…

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The Ultimate Guide to Fighting Theft on Your Blog Published by Kenny Novak • Content Marketing • Published July 31, 2015

As upstanding humans, we like to think the best of each other. We give each other the benefit of the doubt. We trust each other until that trust is betrayed. We’re innocent until proven guilty. Unfortunately, it’s a fact of life that betrayal and guilt do happen. In this particular insta…

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15 Tools to Help You Write Your Blog Posts Distraction-Free Published by Kenny Novak • Content Marketing • Published July 19, 2015

To some people, writing comes naturally. It’s easy to sit down, forge an idea, and craft it into a tower of words the likes of which have rarely been seen. The rest of us, well, we have to work a little harder at it.
When writing is a task, a chore, a job, it becomes quite a bit harder to actually write a…

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Starting a Blog: How to Come up with a Name for Your Blog Published by Kenny Novak • Content Marketing • Published July 18, 2015

Perhaps one of the most formative and pivotal decisions you can make when you’re starting a blog is the choice of name. Blogs all throughout the Internet have all sorts of names, from firstnamelastname.com to brandname.com to acronyms to nonsensical phrases and mashups of words. Some use al…

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6 Steps to Run a Content Marketing Campaign on a Budget Published by James Parsons • Content Marketing • Published July 14, 2015

Studies have shown that over 90% of all B2C marketers use content marketing these days. Those studies don’t say how expensive it is or how successful they are, but one thing’s for sure; it wouldn’t be that widely adopted if it didn’t work.
I know that small businesses, and s…

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How to Write a Blog Post That Will Rank Highly on Google Published by James Parsons • Content Marketing • Published July 10, 2015

The goal of almost every piece of content on the Internet is to be seen by as many people as possible.
No one piece of content has such widespread appeal that it will be relevant to everyone, though, so there are a lot of posts that rank highly for a lot of subjects, but there’s no one master post with…

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Our Review of Hubspot’s Blog Marketing Tools Published by Kenny Novak • Content Marketing • Published July 7, 2015

Hubspot has two things going for it; a high quality marketing blog, and an all-in-one blogging platform. I’m not here to review the blog, so you can guess that I’m here to review the software. First, though, let’s look at the features.

Hubspot Features
First of all, Hubspot is a bl…

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30+ Services for Bloggers on Fiverr that Don’t Suck Published by Kenny Novak • Content Marketing • Published June 29, 2015

Fiverr has a bit of a bad rap, and I’ll admit that I contribute to it sometimes, if you’ve read some of my past articles.
There are a lot of shady sellers figuring that the $5 price point is per service rendered, and as such, they provide low quality service in exchange for $5. More savvy sell…

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The Pros and Cons of Splitting Blog Posts into Multiple Pages Published by James Parsons • Content Marketing • Published June 25, 2015

When you visit a website and read a blog post, what determines whether it’s one page or several? It’s a conscious decision made by someone in control at that site. Someone, somewhere, decided “this site should have pages that max out at 500 words” or something to that effec…

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How to Breathe Life into Your Old Blog Posts Published by Kenny Novak • Content Marketing • Published June 21, 2015

One of the biggest reasons why evergreen content is so in focus in the last few years is because it’s content that lives forever. The alternative – and the content most blogs have for the majority of their content – is content that lives for a few weeks or months before it’s su…

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