Your call to action is the driving force behind your conversions. It’s like a medieval war horn blown to rally the troops and drive them into the fight. It is, literally, a call for your audience to perform an action.
A great orator can deliver a speech and have people rallying for their cause. Ma…
There are three keywords going on here, all of which have specific meanings, and none of which are actually what we’re talking about. Still with me?
The first: all in one. This doesn’t seem like a unique keyword at first glance, but those well-versed in SEO and in WordPress plugins will r…
“Your business needs a blog if you ever want to compete online.” Ever heard that one before? I have. It’s really common business advice to anyone selling internet marketing services, web design, freelance writing, or anything else that benefits from your business having a blo…
Do you have comments enabled for your blog? You should. Personally, I think they’re great in pretty much every situation. Sure, they take a little upkeep, but what doesn’t? Cutting them off entirely removes a channel of engagement, and engagement is too good to ignore. Blog comments c…
One of the best things you can do when you publish a new blog post is publish a link to that post on the various social networks you use. It keeps up your social activity – though you do need non-promotional posts occasionally – and it spreads awareness of your new post. The trouble is, it can…
There are thousands of blog posts written about why you, as a business owner, need a blog for your business. There’s a huge amount of information about why you need one, how to set one up, how to run one, how to grow one, and all the rest. There’s just one problem; what do you write?
The proble…
Your blog headline is possibly the most important part of a blog post. The reason is that everyone reads headlines, but very few people click through to keep reading the post. From a Google search page, you get a headline and a quick blurb to help you attract readers, and many users ignore the descripti…
Some blogs languish for years before getting their big break, bursting onto the scene and becoming the next Upworthy, the next Cheezburger, the next YTMND, the next EbaumsWorld. Some blogs explode onto the web with a crazy launch party and never really fold. Many blogs never see their chance, and ho…
If you search for Sitemaps on WordPress, the number one result you’re going to find is the Google XML Sitemaps plugin. You can find it here. However, it’s maybe not always the best option. Did you know that Yoast’s SEO plugin, even the free version, now has XML sitemap functionali…
In the days of ages past, content marketers had it easy. Keyword information was easily available through Google Analytics, using the Keyword Planner tool. Google just straight up provided a ton of information from organic search and ads, both in terms of general queries and in a more localized sen…