All posts written by James Parsons

Do WordPress Pages Tend to Rank Better Than Posts?Published by James Parsons • Search Engine Optimization • Published August 8, 2019

When it comes to blogging with WordPress, there’s one decision you need to make that can have a large impact on your site, but it’s something a lot of people might not even realize is a choice. That’s the choice of whether to make a new piece of content a Page or a Post.
Pages and Posts a…

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25 Tips on Starting a Travel Blog That Makes MoneyPublished by James Parsons • Monetization • Published August 4, 2019

In a way, a travel blog is the epitome of blogging as a career. Blogging in other forms, like for marketing, business, or finance, often feels more like an office job. Even if you’re working from home, you’re still working in a home office, and more often than not you’re immersed in…

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Should You Use H1, H2, or H3 Tags in Blog Posts?Published by James Parsons • Search Engine Optimization • Published July 13, 2019

The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…

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How to Convert Your Blog’s Atom Feed to an RSS FeedPublished by James Parsons • Resources • Published June 9, 2019

Atom? RSS? What’s all this then? In the realm of feeds, these are the two prevailing standards, and as such, they’re both competing for sections of your audience. You can go with one or the other, but why not both? If your site already generates an Atom feed, you can convert that into an RSS…

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20 Examples of Corporate Blogs and to Learn From ThemPublished by James Parsons • Resources • Published May 20, 2019

Blogging for business is an essential way to build and grow a presence in the digital age, but all too often businesses put it on the back burner. After all, it’s a long and slow technique, one that can take years before it brings any solid return on the investment. It’s easy to decide it isn…

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5 Methods to Add a Blog to Your New Shopify StorePublished by James Parsons • Content Marketing • Published April 13, 2019

Shopify is one of the most-used e-commerce platforms in the world, so it comes as no surprise to me that people of all skill levels make use of it. The advanced users have already passed over this post, so this one’s for you newbies out there. When you’re running an e-commerce storefront,…

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10 Tricks to Improve the Indexing of Your Blog PostsPublished by James Parsons • Content Marketing • Published March 20, 2019

In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pa…

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How to Embed Medium Posts and Feeds on Your SitePublished by James Parsons • Content Marketing • Published March 1, 2019

Medium is a blogging platform that is free for anyone to use, and has a handful of distinct advantages for bloggers of all levels. It’s even a valuable tool for those of you with a blog on your own domain, despite duplicating many of the same features. For example, you can have a company blog on you…

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10 Ways to Embed Pinterest Buttons and Boards on a BlogPublished by James Parsons • Content Marketing • Published January 24, 2019

Pinterest is a social network that is often left out in the cold when we marketers talk about social marketing. We always tend to focus on the big names, like Facebook, Twitter, and Instagram. Pinterest is no slouch, however, it just started out in a way that gave it an impression that has been hard to sh…

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How to Revert to Old Writing Style in WordPress GutenbergPublished by James Parsons • Resources • Published January 3, 2019

The more things change, the more they stay the same. In this case, change is inevitable; everything online changes sooner or later. WordPress has spent almost its entire life with the rich text editor we all know and… well, I can’t say love, but it’s not as if we’ve had a lot…

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