As a blogger, you may have heard of something called your EAT score. This score is part of a Google core algorithm update they released back in August of 2018.
If you haven’t heard of EAT before now, there are two plausible reasons. The first is that you simply missed the news. The second is that yo…

Under normal website operation, when a user wants to visit one of your pages, they have their computer or phone send a request to your domain. The request is forwarded to your web host, which directs it to the appropriate server to reply with data. This is, of course, vastly simplified, but it’s…

Email automation is a tricky thing. If you do it right, you’re engaging your subscribers, you’re referring traffic to your blog or storefront, you’re gaining new social media followers, and you’re keeping your audience in the loop. Done poorly, and you’re flagg…

When it comes to blogging with WordPress, there’s one decision you need to make that can have a large impact on your site, but it’s something a lot of people might not even realize is a choice. That’s the choice of whether to make a new piece of content a Page or a Post.
Pages and Posts a…

In a way, a travel blog is the epitome of blogging as a career. Blogging in other forms, like for marketing, business, or finance, often feels more like an office job. Even if you’re working from home, you’re still working in a home office, and more often than not you’re immersed in…

The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…

Atom? RSS? What’s all this then? In the realm of feeds, these are the two prevailing standards, and as such, they’re both competing for sections of your audience. You can go with one or the other, but why not both? If your site already generates an Atom feed, you can convert that into an RSS…

Blogging for business is an essential way to build and grow a presence in the digital age, but all too often businesses put it on the back burner. After all, it’s a long and slow technique, one that can take years before it brings any solid return on the investment. It’s easy to decide it isn…

Shopify is one of the most-used e-commerce platforms in the world, so it comes as no surprise to me that people of all skill levels make use of it. The advanced users have already passed over this post, so this one’s for you newbies out there. When you’re running an e-commerce storefront,…

In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pa…