WordPress, that omnipresent, highly customizable blogging platform, comes in four distinct flavors. At the top, the high end, with thousands of plugins available to change literally every possible feature and function of the software suite, is the self-hosted WordPress.org. You need your own…
Bloggers want to make money. When you’re a newbie blogger, or you’re still working more on growing than on developing products on the side, the easiest way to make money is to run ads on your site. The problem with that is, well, we’ll get to that.
I’m targeting this post at Wo…
Who needs to be popular to get their posts seen by a huge audience? The answer is; not you. You can be a small business with an audience of 10,000 on Facebook, and you can reach millions of people if you play your cards right. That’s what influencer outreach is all about. This blog might not have a ma…
Social shares are the key to going viral. It’s a low-impact form of engagement users can do to show support for your content, your brand, and your business. It’s also a way they can share something they find funny with their friends, or something they feel deserves attention. You want yo…
The beauty of WordPress is the flexibility of the platform. You can run it stock out of the metaphorical box, or you can run a framework, custom theme, and a smattering of plugins to make it look and act like a completely unique and customized site. The only question is; what should you install?
The list…
One of the things we marketers say consistently is that the route to success online these days is through content. Write excellent content and the rewards are yours for the taking. People will find it, and find you, through organic search. You’ll gain social prominence. Your business will gr…
AdSense is one of the best easy means of monetizing a blog for a reason. The pay is reasonable, the effort is minimal, and it scales well with a lot of traffic. It’s trivial to implement, it’s incredibly easy to register and get started, and you know you can trust Google to pay when you earn e…
Blogging is hard work, and the hardest part about it is coming up with what to write. The easiest way to guide your content is to come up with catchy titles, particularly when you’ve covered all of the basic and intermediate topics related to your industry. Title generators can help a lot with th…
Guest posting is one of the most controversial of the legitimate techniques for brand building, link building and SEO. It has a rocky history, from legitimacy to a raging pushback spurred on by Matt Cutts, to its current position as a maligned but valuable process.
The problem with guest posting is h…
With Panda in play, there are a lot of reasons to pay attention to your older blog posts. Old thin content or old copied content can be actively hurting your search ranking, but there’s no easy way to identify if that’s the case or not. Even the best “Panda penalty checker” ou…