You might think that it’s a simple matter to migrate a site from a hosted WordPress.com version to the self-hosted WordPress.org version, and to a certain extent it is. The problem comes from the various issues you can have with doing steps in the wrong order, skipping a step, or just not knowin…

Publishing your post is just the beginning of the adventure that is modern web marketing. There’s simply far too much content published every day for any post to stand on its own merit. The concept of “if you build it, they will come” is long outdated. It only works if you’re…

Have you ever wondered how some of the largest blog networks out there do it? How they manage all the disparate sites and users? I did, once, so I took a look at Gawker media. They have a bunch of different sites, like Gizmodo, Lifehacker, Kotaku and Io9. They have a unique and consistent look, which indi…

WordPress, that omnipresent, highly customizable blogging platform, comes in four distinct flavors. At the top, the high end, with thousands of plugins available to change literally every possible feature and function of the software suite, is the self-hosted WordPress.org. You need your own…

Bloggers want to make money. When you’re a newbie blogger, or you’re still working more on growing than on developing products on the side, the easiest way to make money is to run ads on your site. The problem with that is, well, we’ll get to that.
I’m targeting this post at Wo…

Who needs to be popular to get their posts seen by a huge audience? The answer is; not you. You can be a small business with an audience of 10,000 on Facebook, and you can reach millions of people if you play your cards right. That’s what influencer outreach is all about. This blog might not have a ma…

Social shares are the key to going viral. It’s a low-impact form of engagement users can do to show support for your content, your brand, and your business. It’s also a way they can share something they find funny with their friends, or something they feel deserves attention. You want yo…

The beauty of WordPress is the flexibility of the platform. You can run it stock out of the metaphorical box, or you can run a framework, custom theme, and a smattering of plugins to make it look and act like a completely unique and customized site. The only question is; what should you install?
The list…

One of the things we marketers say consistently is that the route to success online these days is through content. Write excellent content and the rewards are yours for the taking. People will find it, and find you, through organic search. You’ll gain social prominence. Your business will gr…

AdSense is one of the best easy means of monetizing a blog for a reason. The pay is reasonable, the effort is minimal, and it scales well with a lot of traffic. It’s trivial to implement, it’s incredibly easy to register and get started, and you know you can trust Google to pay when you earn e…