Buffer vs Hootsuite: Comparing Cost and EffectivenessWritten by Kenny NovakSocial Media • Posted May 21, 2015

Buffer and Hootsuite are both compelling, high-profile platforms that link into your social media accounts and help you manage them across numerous sites and profiles. They allow you to streamline your management and collaborate with teams, should you desire. They have similar price points, si…

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How Much Does it Cost to Make a Site Mobile Friendly?Written by James ParsonsSearch Engine Optimization • Posted May 16, 2015

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed for mobile devices…

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How to Acquire New Sponsors For Your WebsiteWritten by James ParsonsContent Marketing • Posted May 10, 2015

A blog sponsor is an entity – a person or company – willing to pay you for an advertising slot on your site. Depending on the scale of the sponsorship, they might have a permanent sponsorship logo embedded in your footer, or they might be one of several rotating ads. They might also just be a…

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The 5 Best WordPress Share Counter PluginsWritten by James ParsonsSocial Media • Posted May 2, 2015

Remember the days of the hit counter? Back then, it seemed like every site would have a little number in their footer, showcasing how many people had visited their site over the previous years. The number was basically meaningless, of course. It was just an incremented graphic that rolled up each tim…

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Does Backdating an Article Look Dishonest to Google?Written by James ParsonsSearch Engine Optimization • Posted July 21, 2014

WordPress, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. This is a useful tool. You can set a post to appear in the future, scheduling your content drops. You can write and upload…

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Why Aren’t My Blog Posts Showing up in Google?Written by Kenny NovakSearch Engine Optimization • Posted June 2, 2014

You’ve written an amazing post. You’ve proofread it, you’ve fact checked it and you’ve filled it with awesome links to authoritative sources. You’ve got it all set up for publication on your blog, complete with interesting images and a catchy title. You hit publi…

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What Makes The Perfect Blog Post [Infographic]Written by James ParsonsInfographics • Posted May 7, 2014

Always interested in what goes into the best content we can publish, we recently performed an analysis of 100 top blog posts across a number of popular sites, including Forbes, Mashable, KISSMetrics and SearchEngineWatch. The data speaks for itself, but the conclusions are up to you. What do you se…

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