30 Tools for Advanced Content Marketers and Bloggers Published by James ParsonsContent Marketing • Posted June 5, 2015

Content marketing is not a simple task. It’s a complex machine with ever-changing rules in a system that’s never static. To try to do everything solo, by hand, is an exercise in futility. There just aren’t enough hours in the day. That’s why there are tools for just about ev…

Read more
Clickbank vs Commission Junction: Which Earns More? Published by Kenny NovakContent Marketing • Posted May 24, 2015

Among affiliate networks, two of the biggest names are Clickbank and Commission Junction. That is, they used to be; Commission Junction changed names and rebranded; they are now known as CJ Affiliate by Conversant. To keep things straight, throughout this piece I’ll refer to it simply as CJ…

Read more
Buffer vs Hootsuite: Comparing Cost and Effectiveness Published by Kenny NovakSocial Media • Posted May 21, 2015

Buffer and Hootsuite are both compelling, high-profile platforms that link into your social media accounts and help you manage them across numerous sites and profiles. They allow you to streamline your management and collaborate with teams, should you desire. They have similar price points, si…

Read more
How Much Does it Cost to Make a Site Mobile Friendly? Published by James ParsonsSearch Engine Optimization • Posted May 16, 2015

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com (now Walmart.com) is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed…

Read more
How to Acquire New Sponsors For Your Website Published by James ParsonsContent Marketing • Posted May 10, 2015

A blog sponsor is an entity – a person or company – willing to pay you for an advertising slot on your site. Depending on the scale of the sponsorship, they might have a permanent sponsorship logo embedded in your footer, or they might be one of several rotating ads. They might also just be a…

Read more
The 5 Best WordPress Share Counter Plugins Published by James ParsonsSocial Media • Posted May 2, 2015

Remember the days of the hit counter? Back then, it seemed like every site would have a little number in their footer, showcasing how many people had visited their site over the previous years. The number was basically meaningless, of course. It was just an incremented graphic that rolled up each tim…

Read more
Does Backdating an Article Look Dishonest to Google? Published by James ParsonsSearch Engine Optimization • Posted July 21, 2014

WordPress, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. This is a useful tool. You can set a post to appear in the future, scheduling your content drops. You can write and upload…

Read more