Content marketing is not a simple task. It’s a complex machine with ever-changing rules in a system that’s never static. To try to do everything solo, by hand, is an exercise in futility. There just aren’t enough hours in the day. That’s why there are tools for just about ev…
Among affiliate networks, two of the biggest names are Clickbank and Commission Junction. That is, they used to be; Commission Junction changed names and rebranded; they are now known as CJ Affiliate by Conversant. To keep things straight, throughout this piece I’ll refer to it simply as CJ…
Buffer and Hootsuite are both compelling, high-profile platforms that link into your social media accounts and help you manage them across numerous sites and profiles. They allow you to streamline your management and collaborate with teams, should you desire. They have similar price points, si…
There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com (now Walmart.com) is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed…
A blog sponsor is an entity – a person or company – willing to pay you for an advertising slot on your site. Depending on the scale of the sponsorship, they might have a permanent sponsorship logo embedded in your footer, or they might be one of several rotating ads. They might also just be a…
Remember the days of the hit counter? Back then, it seemed like every site would have a little number in their footer, showcasing how many people had visited their site over the previous years. The number was basically meaningless, of course. It was just an incremented graphic that rolled up each tim…
WordPress, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. This is a useful tool. You can set a post to appear in the future, scheduling your content drops. You can write and upload…