AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Advertising that pays by the view - or by the thousand views, as it happens - is rarely worth the screen real estate it takes up. Clicks are where it’s at; conversions even more so. Obviously, then, you want to…
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6 min read
Shopify is very much like WordPress, in that it’s a powerful platform with a wide range of add-ons and plugins that expand and extend…
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8 min read
A lot of different factors go into the calculation for determining your Google Ads CPC. It’s no surprise that we marketers struggle to keep…
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6 min read
Every website has a goal, and in all but a few tiny exceptions, the means to that goal is exposure. You need more traffic,…
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8 min read
StumbleUpon is a piece of internet history - a platform that genuinely changed how people discovered content online, before ultimately shutting down for good…
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4 min read
With affiliate marketing, your goal is to get people to buy something you post a link to. There’s a lot of nuance to it,…
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11 min read
Running PPC Campaigns for Subscription Services in 2026 Running a PPC campaign is always tricky business. You’re walking a razor’s edge, where falling on…
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9 min read
If you don’t pay close attention to Google Ads, you may not have noticed some odd behavior with regards to budget and spending over…
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8 min read
When it’s time to launch a new product, a lot starts to happen all at once. Your development is nearing completion but your marketing…
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6 min read
Automation in some areas can be excellent, while in others it’s not recommended. If you have some simple data entry to do every few…
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10 min read
