AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
What Are Negative Keywords? What, exactly, are negative keywords, how do they work, and why should you use them? It's all pretty simple. Negative keywords are a type of keyword matching. Let's make a hypothetical situation where you're trying to…
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11 min read
In general, the answer to "can you buy traffic to X social media page" is going to be "yes." There are, in fact, two…
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9 min read
The normal structure of a blog is pretty haphazard. You write what comes to mind in your content plan, throwing in more timely and…
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10 min read
More and more these days, websites are adopting plugins and tools that allow visitors to connect directly to a web-based live chat agent. This…
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5 min read
Pinterest has evolved dramatically from its early days of basic pin tracking. Today it's a full-scale visual discovery and shopping engine with over 578…
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5 min read
Amazon has one of the best affiliate programs available - and it's been running since 1996, making it one of the oldest in the…
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11 min read
A while back, we covered a bunch of mistakes or issues with your site that might be causing problems with conversion rates. They're not…
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10 min read
Content curation - the art of posting content from other people in addition to your own - has been a viable strategy for well…
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5 min read
Creating Your Own Videos vs. Remixing Existing Content The primary way to use YouTube for marketing is to create videos representing your own content.…
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7 min read
Reddit Marketing in 2026: How to Actually Do It Right Reddit calls itself the front page of the internet, and for many users that…
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9 min read
