AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s fun content from other sites in your industry.…
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9 min read
UTM parameters are something you’ve almost certainly seen, probably just about every day. The question is, do you know what they do and what…
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9 min read
Medium is an interesting blogging platform, similar to WordPress.com or Substack. But instead of allowing disparate sites on the same network, it lumps everything…
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10 min read
Rewriting a blog post can mean two very different things, and it can depend on where the source post happens to be. If the…
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8 min read
Zapier is a great automation engine for any app that has an API it can access. They have thousands of integrations you can use…
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8 min read
I have talked before about how much I dislike pop-ups, and I’m sure I’m not alone. Millions browse the web and of them, over…
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10 min read
If you hopped into a time machine and traveled back to the early 2000s and interviewed a thousand marketers about their impressions of content…
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8 min read
Content marketing remains one of the most powerful tools for growing an online business - and increasingly, for offline businesses looking to reach beyond…
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7 min read
I’m going to cut right to the chase here. You want your blog to be helpful at bringing in traffic and converting that traffic…
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9 min read
As bloggers, we tend to figure that content has a certain lifespan. Other than the few pieces of evergreen content we create that maintain…
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9 min read
