AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.
Your call to action is the driving force behind your conversions. It is, literally, a call for your audience to take an action. A great orator gives you a speech and has you rallying for their cause. Martin Luther King's…
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13 min read
There are three keywords going on here, all of which have specific meanings, and none of which are actually what we're talking about. Still…
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8 min read
"Your business needs a blog if you ever want to compete online." Ever heard that one before? I have. It's common business advice from…
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12 min read
Do you have comments enabled for your blog? You should. Personally, I think they're great in every situation. Sure, they take a little maintenance.…
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7 min read
One of the best things you can do when you publish a new blog post is share a link to that post across your…
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10 min read
There are thousands of blog posts written about why you, as a business owner, need a blog for your business. There's a giant amount…
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12 min read
Your blog headline is possibly the most important part of a blog post. Studies show that only about 20% of readers read past the…
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11 min read
Some blogs languish for years before getting their big break, bursting onto the scene and becoming the next Buzzfeed, the next Wirecutter, the next…
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11 min read
Sitemap plugins for WordPress have changed considerably in recent years. Yoast SEO - even its free version - includes robust XML sitemap functionality built…
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8 min read
In the early days of content marketing, keyword research felt almost effortless. Google Analytics and the Keyword Planner handed over generous amounts of search…
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7 min read
