Key Takeaways
- Submitting only to Google Play or App Store isn’t enough, given approximately 1,250+ new apps added daily.
- App directories offer higher engagement rates than main stores, despite having significantly less overall traffic.
- Major tech publications like TechCrunch and Wired require genuinely newsworthy apps before considering coverage.
- YouTube channels focused on tech and mobile apps offer another viable promotional avenue worth pursuing.
- A consistent multi-platform outreach strategy across directories, publications, and channels maximizes app discovery chances.
Developing an app takes a lot of time, energy, and money. When it comes time to launch it, you need to treat it with the respect it deserves. Simply throwing an app up on the Play Store and the App Store won’t cut it. According to Statista, the Google Play Store alone accounts for approximately 77% of all worldwide mobile app downloads, and older estimates put the number of new apps added to Google Play at 1,250 per day - a figure that has only grown since. Forget about standing out from the crowd; it’s a wonder if anyone ever sees you at all.

That’s the beauty of the internet, though, right? You’re not limited to just one platform. You can put your app up on the store, and then you can submit your app or its store listing to directories for reviews, for promotion, and for user ranking. No one directory is going to have even a fraction of the traffic of the main stores (Google Play, Apple App Store, and Amazon Appstore), but they often have a much higher engagement rate.
The only question is, where should you submit your app?
Directories and App-Focused Sites
Here’s a huge list of directories and assorted app-focused sites for your consideration.

Note: I make no claims as to the viability of submitting your app to any of these directories. They all have their own means of contact, their own requirements to be reviewed, and their own themes. Some of them may have a fee for submission; it’s up to you to decide if that’s worthwhile.
- AppAdvice - A site with a series of regularly published lists that collect apps based around certain themes, like apps for productivity lovers or apps for movie fans.
- AppShopper - One of the biggest app directories around, attracting over 600,000 users per month with more than 4.7 million website views. It monitors prices and allows people to mark if they own or want to buy an app, watching for price drops.
- Touch Arcade - A gaming-focused site that covers mobile apps as well as games for major consoles. Excellent if you have a game to submit.
- AlternativeTo - A well-established app discovery platform with a domain authority of 71, making it one of the stronger directories on this list. Users recommend alternatives to apps they already use, making it great for discoverability.
- App Addict - An app and mobile device blog that reviews apps and various mobile devices and accessories.
- App Safari - An app directory focusing entirely on iOS apps, covering anything that can go on an Apple device.
- AppModo - A site dedicated to mobile devices and everything about them, from quirks in popular apps to top lists for new releases.
- FeedMyApp - A directory with app reviews and some longer, more in-depth articles about specific apps or about specific tasks and the apps that assist with them.
- GetApp - An app search engine that focuses on business-focused apps. Submit yours to the directory to appear as a recommendation in your relevant category.
- Phandroid - A well-known Android-focused directory with a variety of app reviews posted fairly regularly. They also maintain several evolving top lists.
- GameZebo - A multi-platform app directory specializing in games. If you have a game, usually a free-to-play game, you can submit it here.
- Android Guys - A site focused on all things Android, from reviews of games to the best cellular providers to reviews of new devices.
- AppSpy - One of the more well-done app review sites, quite active with detailed reviews and price monitoring.
- BestAppsForKids - An app directory with a very specific focus on apps aimed at children, meaning no disruptive in-app purchases, age-appropriate content, and child-friendly design.
- The iMums - A child-focused app directory run by parents. App developers are encouraged to submit apps to this Australian blog.
- AppsMirror - A broad-spectrum app review and top list site where you can submit apps quickly and easily.
- AlphaDigits - An app directory with a fairly engaged audience. They tend to write fairly detailed reviews and sometimes tutorials.
- GreatApps - A curated app discovery site with a domain authority of 29. They focus on highlighting genuinely useful and well-designed apps across categories.
- Apps.com - A general app directory with a domain authority of 22. Worth submitting to for additional visibility, particularly for improving your app rankings and utility apps.
- AppSubmission - A straightforward app submission service that helps get your app listed across multiple platforms. Domain authority of 17, but a useful starting point for new apps.
To take a bit of a break from basic directories, here are a few other kinds of sites you can submit your app to for potential review.
Larger Generalized Sites
These sites tend to have much larger audiences, but also less of a chance to get in if your app isn’t stellar. For many of them, you won’t be able to submit an app directly; submit the release of your app as a tip to their writers.

- Mashable - The tech section of Mashable often covers apps, though you need to be worth noting in some way to be noticed. Make sure your app is top-tier and submit it as a tip.
- TechCrunch - TC often covers apps in a wide variety of categories, but you need to have a very noteworthy or newsworthy app to be featured in one of their posts.
- Cult of Mac - As the name would imply, this site covers all things Apple, including iOS apps. If you have a strong app you want them to check out, submit it.
- 9to5 Mac - Another Apple-focused news site that will happily cover iOS apps if you have a good one and get it to them the right way.
- Wired - Wired is one of the biggest tech publications in the world, and they definitely cover apps, but they require a compelling reason to do so. You need a genuinely impressive app to get their attention.
- LifeHacker - If your app solves a real-world problem or enables a clever life hack, this is a great place to submit it. They love practical, useful tools.
- MakeUseOf - This site focuses on apps that can be used for specific purposes, publishing as many tutorials as reviews. If you have a unique task-based app, this is a great destination.
- CNet - CNet does app reviews, though they tend to focus on apps with a significant presence or a compelling reason to be reviewed.
- PCMagazine - PC Mag reviews apps with a focus on tech and productivity. A solid option if your app has a clear utility angle.
- VentureBeat - If you have a powerful app or something with notable funding or innovation behind it, VentureBeat is worth pitching. They focus on newsworthy developments in tech.
- GeekWire - A high-quality tech publication that occasionally covers standout apps. Worth sending in a tip if you have something genuinely impressive.
- Android Central - One of the largest Android-focused publications out there. Getting featured here can drive a meaningful amount of installs.
- PocketGamer - A game-focused app review and ranking site with a strong readership. It also has spin-off sections for news, guides, and reviews.
- EuroGamer - A gaming-focused site worth targeting if your app is game-related, especially if you’re a European developer.
- Mac Rumors - One of the main Mac-focused blogs, they cover iOS apps and are fairly receptive to quality submissions from developers.
- Gizmodo - One of the larger tech and gadget sites out there. You can submit your app and see if they’ll cover it, though competition for attention is fierce.
- Slashdot - News for nerds. You can submit your app here but be aware that their audience will be quite unforgiving if what you’re submitting isn’t genuinely good.
- BoingBoing - A pop culture and tech blog that covers things off the beaten path. You can get good coverage if your app is atypical or interesting in some way.
- Digital Trends - A strong option for cutting-edge apps. They cover the latest in mobile tech and tend to gravitate toward apps that push boundaries.
- Ars Technica - A well-respected tech publication with a discerning readership. Submit your app and if it’s genuinely great, there’s a chance they’ll give it coverage.
Now let’s round out this post with a few other kinds of app review venues. Primarily, YouTube channels.
YouTube Channels
These channels often review apps, so you can get some coverage by reaching out to the creator directly.
Be sure to check if they have a specific press email or contact form first!
- Android Authority - The Android Authority YouTube channel has millions of subscribers and covers apps as well as the broader Android ecosystem. A strong target if your app is Android-focused.
- Explore Gadgets - A mobile-focused channel that reviews apps and gadgets fairly often. Worth reaching out if your app fits their audience.
- SakiTech - A mobile-focused channel with a solid subscriber base. Covers a range of tech topics including app reviews.
- Dave2D - A hugely popular tech YouTuber with millions of subscribers who occasionally covers apps and mobile productivity tools. A long shot, but worth a pitch if your app is genuinely impressive.
- Marques Brownlee (MKBHD) - One of the biggest names in tech YouTube. He occasionally covers standout apps, particularly those tied to emerging technology. Extremely competitive but high reward if you land coverage.
- Dave Bennett - A verified channel covering a variety of tech topics, with apps as one component of his broader content.
- iBertz - A verified channel covering an array of different tech topics, including the occasional app review.
- iPhone Photography School - If your app has any connection to photography, photo editing, or visual creativity on iOS, this is a highly targeted channel worth reaching out to. If you need a great photo editing tool to polish your app screenshots beforehand, that’s worth exploring too.
- This Is Tech Today - A channel focused on Apple and Android tips, tricks, and app recommendations. Regularly covers useful apps and has a highly engaged audience.
- Productivity Game - A channel focused on productivity tools and techniques. If your app helps people work smarter or manage their time better, this is a great fit.
So there you have it - over 50 different places you can send your app to potentially get it reviewed, listed in a directory, or featured on a major channel. No single submission is going to make or break your launch, but building a consistent outreach strategy across multiple platforms gives your app the best possible chance of getting discovered.