- Clickky is a CPA network founded in 2010, specializing in mobile app marketing with strong roots in Eastern European markets.
- Their RTB Marketplace serves up to 100 million daily impressions, supported by over 2,900 direct media sources worldwide.
- Advertisers benefit most if promoting mobile apps targeting Eastern European audiences; desktop-focused or North American campaigns may underperform.
- Publishers with mobile traffic perform best; Clickky scores 83/100 on Crozdesk with an 88/100 user satisfaction rating.
- Entry-level pricing starts around $200, making it relatively accessible compared to premium programmatic advertising platforms.
Clickky: A Mobile App Marketing Network (Updated for 2026)
Clickky is a CPA network originally founded in 2010 that built its reputation by focusing heavily on Eastern Europe - particularly Russia and Ukraine - before expanding its reach to markets worldwide. It once ranked #11 on Inc. 5000 Europe after growing over 1,000% since 2012, and received a $2 million investment back in 2015. That kind of early momentum helped cement it as one of the more recognizable names in mobile-focused affiliate marketing, particularly for newer marketers looking for a defined niche to break into.
One thing that historically made Clickky stand out was their focus on mobile app marketing. Mobile has gone from “the next big thing” to simply the dominant way people browse the web, consume content, and interact with apps. Clickky positioned itself early in that space, which gave it a head start - though the mobile advertising landscape has become significantly more crowded and competitive in the years since.
The RTB Marketplace and Mobile Ad Tech
Clickky operates a Real-Time Bidding (RTB) Marketplace, serving up to 100 million impressions daily worldwide. This is the core of their ad tech offering and is worth understanding if you’re considering them as either an advertiser or a publisher.
Their platform has historically supported both CPI (Cost Per Install) and broader CPA models, with a particular strength in in-app advertising placements. For mobile app developers and marketers, this kind of reach across direct media sources - Clickky has worked with over 2,900 direct media sources - gives them a meaningful inventory of placements to work with.
It’s worth noting that Clickky’s MadApp service, which was a centerpiece of their offering in the mid-2010s and focused heavily on app store optimization and pre-installs via smartphone carrier deals, has faded from prominence. The app store optimization space has matured considerably, and many of those functions are now either handled in-house by larger app publishers or through more specialized ASO platforms. If MadApp is still a live service in your research, verify its current status before building a strategy around it.
Clickky as an Advertiser
If you’re a business looking to drive installs or leads through a CPA model, Clickky can still be a workable option - but there are a few things to keep in mind before committing budget.
First, Clickky has always been strongest in mobile app advertising, not desktop. If you’re promoting a mobile app, you’re playing to the platform’s strengths. If you’re running desktop-centric offers, you’ll likely get better results elsewhere.
Second, their Eastern European focus remains a defining characteristic. They have traffic and publisher relationships concentrated in Russia, Ukraine, and surrounding regions. If your app or offer has multilingual support and is relevant to those markets, that’s a genuine advantage. If you’re laser-focused on North American or Western European audiences, you may find the traffic mix less aligned with your goals.
Pricing has historically started around $200, making the barrier to entry relatively accessible compared to premium programmatic platforms.
Clickky as a Marketer
As a publisher or affiliate marketer, Clickky’s offer inventory skews heavily toward mobile games, apps, and social offers - which is consistent with their overall positioning. The standard dating and gambling verticals are present, though they’re not the platform’s strong suit and the payouts have historically been below industry average for those categories.
Where Clickky makes more sense is if you have mobile traffic to monetize - whether through your own apps, in-app ad placements, or mobile-optimized web properties. Social media traffic with a mobile-first audience also tends to perform reasonably well on the platform.
On Crozdesk, Clickky holds a score of 83 out of 100 in the Advertising & Affiliate category, driven by a user satisfaction score of 88/100. That’s a reasonably strong satisfaction score and suggests that publishers who are a good fit for the platform tend to have positive experiences.
As with virtually every CPA network in existence, you’ll find negative reviews online - usually around payment issues. These are worth reading carefully, but rarely tell the whole story. TOS violations, particularly running incentivized traffic on non-incentive offers, account for a meaningful portion of payment disputes. The admin responsiveness to these complaints has historically been a point in Clickky’s favor.
The Bottom Line on Clickky in 2026
Clickky is a niche-focused CPA network with a legitimate track record in mobile app marketing, particularly for Eastern European and global markets. It’s not a one-size-fits-all platform, and it never really tried to be. If you have mobile traffic, an app to promote, or an interest in Eastern European markets, it’s worth a look. If none of those describe your situation, your time is probably better spent with a broader network better aligned to your audience and offer type.
