All posts in the "Content Marketing" category

The Ultimate Guide to Promoting Your Medium ArticlesPublished by Drew Hendricks • Category: Content Marketing

Medium is a very interesting platform for businesses. It’s a blogging platform, and in some senses, it’s really not much different from using a blog on your own site. It breaks a lot of rules and it makes some new ones, and some brands have used it to turn content marketing on its head. Do yo…

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How to Embed Medium Posts and Feeds on Your SitePublished by James Parsons • Category: Content Marketing

Medium is a blogging platform that is free for anyone to use, and has a handful of distinct advantages for bloggers of all levels. It’s even a valuable tool for those of you with a blog on your own domain, despite duplicating many of the same features. For example, you can have a company blog on you…

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What Is User Generated Content and Can It Rank Well?Published by Drew Hendricks • Category: Content Marketing

The concept of user generated content is not new. Far from it, in fact. The concept of “word of mouth marketing” was pioneered in the 1970s, but to be honest, the fact that people trust recommendations from real people instead of salesmen goes back centuries if not millennia. As long as h…

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10 Ways to Embed Pinterest Buttons and Boards on a BlogPublished by James Parsons • Category: Content Marketing

Pinterest is a social network that is often left out in the cold when we marketers talk about social marketing. We always tend to focus on the big names, like Facebook, Twitter, and Instagram. Pinterest is no slouch, however, it just started out in a way that gave it an impression that has been hard to sh…

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What Percent of Plagiarism is Allowed in a Blog Post?Published by Drew Hendricks • Category: Content Marketing

Plagiarism is unacceptable, but there’s nothing new under the sun. The world of content marketing is full of words, phrases, and quotes that make it incredibly difficult to write anything completely unique. Yet to copy someone else is akin to fraud, and can earn you site demotions and other m…

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Is It Legal to Embed YouTube Videos in a Blog Post?Published by Kenny Novak • Category: Content Marketing

YouTube is a tricky site. The legalities surrounding it, as the largest video host in the world, are a labyrinth. It should come as no surprise that pretty much every aspect of it comes under scrutiny sooner or later.
Right now, let’s talk about the legality of embedding a video on your website,…

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How to Properly Build and Grow a Squarespace BlogPublished by James Parsons • Category: Content Marketing

Squarespace is one of many website builders that you can use to go from nothing to a functional website in a matter of hours. It competes with the likes of Blogger and WordPress, Wix and Weebly. I find it to be one of the better alternatives out there, and thus decided to write a guide to setting up and grow…

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Should You Blog if English Isn’t Your First Language?Published by Drew Hendricks • Category: Content Marketing

Amongst a lot of internet users, particularly those residing in the USA, there’s a prevailing impression that the internet is English. Not that it’s in any way owned by England, but in some ways, Americans tend to have an impression like they created and own the internet, and that every…

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How Long Does Content Marketing Take to Start Working?Published by Kenny Novak • Category: Content Marketing

Content marketing. To some, it’s a way of life. To others, it’s a silver bullet that gives them the edge over their competition. To yet others, it’s a necessity required to even compete in a niche.
How long does it take for content marketing to show results, when you’ve gone…

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How to Get Free Products and Services to Review on Your BlogPublished by Drew Hendricks • Category: Content Marketing

You would be surprised at how lucrative it can be to review products for a blog. It’s a hard road to start; you often end up starting out as either a lifestyle blog or a niche industry blog, both of which you typically monetize with affiliate links. Eventually, as your site grows, you can leverage…

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