The world of online blogging platforms is surprisingly cutthroat. I’m not even talking about the competition inherent in setting up your own blog. I mean the competition between platforms. If you want to set up a new blog, where do you turn? Do you go to WordPress.com? Blogger? Medium? Steemi…

Shopify is one of the most-used e-commerce platforms in the world, so it comes as no surprise to me that people of all skill levels make use of it. The advanced users have already passed over this post, so this one’s for you newbies out there. When you’re running an e-commerce storefront,…

Pinterest is one of those social networks that isn’t widely used amongst certain niches, but is the number one network for others. If you haven’t used it, it’s something you may want to consider. If you do use it, you should probably look at some of the powerful tools you can use to s…

Any time you start a new WordPress site or publish a new blog post, you need to promote it. The days where people would simply discover new content on their own are long past. You need to put a concerted effort into getting your content out there in front of the masses.
There are dozens of different ways yo…

Pretty much every list of the top WordPress plugins out there will either include Jetpack or will discount it because everyone knows about it. DOES everyone know about it? If not, I’m here to discuss it and what it brings to the table. After all, no one is born with all of their knowledge; you have…

In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pa…

As bloggers, we’re always looking for new ways to promote our posts. Thus, whenever a new content sharing or curation platform shows up, it’s worth giving a try. One such new platform is Mix, found at Mix.com, and it may be just the thing you’re looking for to get your posts in front…

Medium is a very interesting platform for businesses. It’s a blogging platform, and in some senses, it’s really not much different from using a blog on your own site. It breaks a lot of rules and it makes some new ones, and some brands have used it to turn content marketing on its head. Do yo…

The concept of user generated content is not new. Far from it, in fact. The concept of “word of mouth marketing” was pioneered in the 1970s, but to be honest, the fact that people trust recommendations from real people instead of salesmen goes back centuries if not millennia. As long as h…

Pinterest is a social network that is often left out in the cold when we marketers talk about social marketing. We always tend to focus on the big names, like Facebook, Twitter, and Instagram. Pinterest is no slouch, however, it just started out in a way that gave it an impression that has been hard to sh…