Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

How-to

How to Track the ROI of Your Pay Per Click Traffic

Pay per click advertising can be a fountain you turn on to blast your company with money. It can also be a pit you throw cash into and burn. The difference between these two extremes is measurement, testing, and iteration.…

James Parsons · · 7 min read