Notes from the
answer-engine era.

AEO strategy, case studies, and field reports from the AI-hybrid workflow. Written by humans, optimized for machines.

Content Marketing

How to Train an Employee to Write for Your Company Blog

Content marketing has always been important. But the last few years have changed what it means to produce content for your company. The rise of AI writing tools like ChatGPT, Claude and Gemini has flooded the internet with generic, machine-generated…

James Parsons · · 11 min read