All posts written by Kenny Novak

Yoast vs SEOPressor: Which is The Better Blog SEO Plugin?Published by Kenny Novak • Search Engine Optimization • Published November 7, 2018

In the world of WordPress SEO, there are a handful of plugins that come up in discussion time and time and time again. WordPress SEO by Yoast. SEOPressor Connect. All in One SEO Pack. Today, I’m going to talk about the first two, Yoast and SEOPressor. Which is the better SEO Plugin for a WordPress…

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5 Ways to Optimize Your Blog in Google Search ConsolePublished by Kenny Novak • Search Engine Optimization • Published October 10, 2018

Google’s search console is a familiar sight to many marketers, particularly those in the habit of checking for search penalties due to various gray hat techniques, or simply the age of their sites. Formerly known as Google Webmaster Tools, the Search Console is a collection of tools and info…

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How Long Does Content Marketing Take to Start Working?Published by Kenny Novak • Content Marketing • Published September 6, 2018

Content marketing. To some, it’s a way of life. To others, it’s a silver bullet that gives them the edge over their competition. To yet others, it’s a necessity required to even compete in a niche.
How long does it take for content marketing to show results, when you’ve gone…

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How to Style a WordPress Blog Theme to Match Your SitePublished by Kenny Novak • Content Marketing • Published October 6, 2017

A lot of people these days start a site from scratch with a WordPress installation and a blog. However, a lot of older sites run on other architectures, with different back ends, or even on completely custom code.   You might have an online storefront running on Joomla or something, and yo…

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How Comments Can Improve Your Blog Post Rankings and TrafficPublished by Kenny Novak • Content Marketing • Published September 7, 2017

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Search Engine Optimization • Published August 14, 2017

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts?Published by Kenny Novak • Search Engine Optimization • Published August 10, 2017

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Top 10 WordPress Plugins to Sell Ad Slots on Your BlogPublished by Kenny Novak • Monetization • Published July 29, 2017

Let’s be honest here; advertising on the web can be a gigantic hassle. Sure, you can toss a Google AdSense widget up on your site and make a few pennies here and there, but it’s slow and ineffective. You can sell your own advertising space, but then you need to run plugins to rotate ads, you n…

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The Best Content Curation Platforms for Content MarketersPublished by Kenny Novak • Content Marketing • Published June 27, 2017

One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s new and exciting content from other sites in your industry. If you think those don’t sound similar at all, well, wha…

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How to Use UTM Parameters to Track Your Blog TrafficPublished by Kenny Novak • Resources • Published June 26, 2017

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.

http://www.pcgamer.com/overclockers-reach-an-insane-75-ghz-on-intel-core-i7-7740k/…

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