What Are Some Ways to Promote a New WordPress Blog?

Any time you start a new WordPress site or publish a new blog post, you need to promote it. The days where users would basically discover new content on their own are long past. You need to put a concerted effort into getting your content out there in front of the masses.

There are dozens of ways you can promote a WordPress blog and I could write for hours on the subject. Rather than rehashing existing content I’ve taken a different tack - this post is a compilation post - it links to a number of different resources, all about promoting your site.

And the stakes are high: businesses with blogs see 55% more website visitors on average, businesses that blog experience 13x higher positive ROI than the ones that don’t, and businesses that blog have 434% more pages indexed in search engines. Promotion isn’t optional - it’s the engine behind that.

Promoting a New Site

This first section is all about taking a site from the day you create it to standard content promotion. You’re doing foundational work. But it’s not too late to have the basics.

Promoting a WordPress blog is more a matter of getting into a few habits than any dedicated outreach. Of course, you can put as much or as little effort into it as you want.

How to Get a Brand New Blog Off the Ground - When you’re starting up a new WordPress blog, you want to build a strong foundation from which to build. Those first few months of promotion can make or break the effort you put into your blog, and it’s very easy to burn out when you aren’t seeing results. I know the feeling! Just be patient and keep plugging away at it with these tips.

8 Outstanding Ways to Promote Your New Website - If anyone has an interest in seeing your site do well, it’s the web host you pay to keep it going - this post gives you some tips on ways you can share a new website, how to measure the success of your sharing, and a few extra resources that can help keep it going.

How to Promote Your WordPress Website - Another beginner’s guide style post, it gives you another perspective on most of the basic topics covered by these other articles. I like to read a few different posts about any given subject - you never know how helpful a given post is.

11 Strategies to Market Your WordPress Blog - While this post conversations about marketing, a few of the tips it includes are basic enough that I’d see them as part of your blogging foundation. Promoting a blog starts with your design, and everything about your public presence will tie into it sooner or later.

How to Promote Your Blog: The Complete Beginner’s Guide - It starts with site optimization tips and strategies, with links to read about each topic if you need a deep dive on anything in particular - it goes on to give you information about how to choose the topics you want to write about, the content formats you can use, and SEO techniques that can make sure your content is on the front page. It’s one of a few guides on this list I like to recommend you bookmark for later reference, it’s just that useful.

Promoting New Content

This second section picks up where the work of blogging begins: promoting new WordPress posts. New content is the lifeblood of your site and of the internet at large, so this is where the majority of the links will be. There’s a lot of advice here, so be sure to take your time reading and learning.

While it’s not promotion, you want to put your best foot forward, and that means creating the best content you can. Using the built-in spellcheck with your browser or word processor is okay. But there are extra tools you can use to guarantee as few typos as possible.

8 Ways to Promote Your Blog Content - If you want large, generalized tips, this Forbes post delivers. I find that drawing back and distilling core concepts out of tip articles can go a long way. Focus your work and know what they’re doing for you, in data and in broader goals.

6 Ways to Promote WordPress Websites and Get More Traffic - Every post has some point to make, and this one is no different. Give it a read; a new perspective may enlighten you on a few strategies for promoting your site.

How to Share Your Blog Posts Once They’re Published - A basic guide to some of the basic steps you can take to promote new content. Publishing on social media, sending your post to relevant influencers, hitting up Reddit; you have options. As of 2024, social media remains the top traffic driver used by around 90% of bloggers, so it’s worth treating it as a cornerstone of your strategy instead of an afterthought.

9 Steps to Market and Grow Your Blog - While this post title only claims there are nine tips, each tip is made up of a few pieces of advice. For example, they recommend that you make your site easy to use, and then proceed to give you a handful of ways you might do that. There’s not much depth. But each one is a topic you can research more on your own.

What Are the Best Ways to Promote a WordPress Blog? - This is a talk about a few questions you might want to ask about your promotion methods and your possible audience. Every website is different, and figuring out who you’re trying to reach and how they’re likely to respond to your content helps you in your outreach and in your content plan.

25+ Free Plugins to Help You Auto Share Your New Blog Posts - If you’re anything like I am, you’re always looking for ways automation helps you speed up different parts of your life. You can use different plugins to handle some social sharing automatically, and this post gives you a rundown of which plugins are options for you to explore.

50+ Effective Tactics for How to Promote Your Blog - A comprehensive post that covers the bases, from foundational techniques like internal linking all the way to making the most out of social media advertising. There’s a giant amount of information here, so it is worth bookmarking to reference later when each section can become more relevant.

50+ Places You Can Share Your Latest Blog Post - You know how to share, now you need to figure out where. Promotion doesn’t need to be limited to a few web forums, Facebook groups, or social networks. You can spread your message far and wide, and even a single new visitor coming in from those disparate locations can be a benefit to your brand. Tenacity and a wide net are what it takes for successful marketing.

How to Promote Your Blog with 107 Content Promotion Tactics - I’m a big fan of master lists, and this is the longest list on this, well, list. CoSchedule is one of the top names in blog marketing, so I’d trust what they say, and this ultimate guide covers everything. Promote with email, with your community, with social marketing, with SEO, and everything else as well - it’s all great and it’s all covered.

Don’t forget email marketing as part of your promotion toolkit - it delivers an estimated $36 to $40 return for every $1 spent, which makes it one of the highest-ROI channels available to bloggers. Building even a modest email list early on can pay dividends later.

35 Advanced Methods to Promote Content on Social Media - Social media is the center from which most promotion radiates. Facebook, Instagram, Pinterest, LinkedIn, and TikTok are all places where people spend a large portion of their day. With roughly 92-95% of bloggers promoting their posts on social media, the competition for attention is fierce - but so is the opportunity - this post covers advanced techniques, so if you’re new to social network promotion or social marketing, you might want to read a few other posts first.

How to Promote Your Blog: Learn What Successful Blogs ACTUALLY Do to Get Blog Traffic - The title is a mouthful. But the post is a meal. There are thousands of recycled tips on how to promote your site. But how many of them do the big names actually put into practice?

How to Email Bloggers After You Publish a Post - Sometimes you want something a little more personal than large-scale outreach. Reaching out to individual bloggers - especially when those bloggers may have an interest in what you’re making - can be a way to get more exposure. This matters more than ever given that a Backlinko analysis of 912 million blog posts found that 94% of content has no external links pointing to it, which means proactive outreach is one of the few reliable ways to break out of that majority. Maybe the influencer themselves doesn’t acknowledge you. But maybe they link to you later, or maybe they give you an easy social share to an audience of hundreds of thousands. You never know what can happen, and you’ll never benefit unless you give it a try.

SEO remains one of the most effective long-term promotion strategies available. 71% of bloggers say SEO is the most important strategy for increasing blog traffic. Pair steady on-page optimization with outreach and you have a sustainable foundation for growth that compounds over time.

Diagnosing and Fixing Issues

Sometimes things go wrong. Google algorithm updates, site problems, traffic drops; there’s all sorts of problems that plague bloggers from time to time.

Diagnosing and fixing those problems is important to keeping your site healthy.

How to Fix a Drop in Traffic on a Blog Post - This is all about what to do when you’re watching your analytics and see a blog post dropping precipitously. You never want to see it happen. But sometimes it does, and there are a number of different reasons why. Figuring out why it happens is the first step, and fixing it is the last.

40 Most Common WordPress Errors and How to Fix Them - WordPress is an extremely popular and robust platform. But it’s not without its flaws. Sometimes it can break, and it can break in unexpected ways - this post helps you diagnose and fix any technical problems that come up while running your site.

Could Your Rankings Drop if You Stop Blogging Regularly? - This is a deep dive into a question many bloggers ask. Regular blog posting is something we marketers always tell you is important to a blog. But how regular is regular, and how long can you go before feeling the effects of not posting fresh content?

How to Recover from a Google Algorithm Update - Google’s core updates have become more frequent, with multiple large core updates rolling out annually alongside spam updates and other targeted changes. If you’ve seen traffic drop following a confirmed update, this type of guide will talk about how to assess the damage, what Google may have flagged, and how to build a recovery plan.

Why Your Blog Isn’t Working and How to Improve It - This covers a large number of basic tips that can help diagnose problems that could have been foundational to your site, like problems with your domain name, your web host, or the theme for your content. Blogging tends to require planning, and simply writing about whatever interests you without a strategy isn’t enough to build a sustainable audience in today’s environment.