Could Your Rankings Drop if You Stop Blogging Regularly? Published by Drew HendricksSearch Engine Optimization • Posted January 29, 2017

One of the number one pieces of advice we give new bloggers around here is to set up a consistent blogging schedule. Maybe you just post once every Wednesday. Maybe you set up a Monday-Wednesday-Friday schedule. Maybe you post five days a week, or seven. Maybe you have the staff and the content to handl…

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15 Premium WordPress Plugins That Are Worth Paying For Published by Kenny NovakContent Marketing • Posted January 22, 2017

Most of the time on this blog, we talk specifically about ways to minimize costs and get free alternatives to paid options. When we mention premium plugins, we also discuss free options and how to get the features of a premium version for free. After all, overhead can add up when you have a dozen or more p…

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How to Fix a Drop in Traffic on a Blog Post Published by James ParsonsSearch Engine Optimization • Posted January 15, 2017

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

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Why Your Blog’s Facebook Like Button No Longer Works Published by James ParsonsSocial Media • Posted January 4, 2017

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

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Tutorial: Use An RSS Aggregator For Traffic Generation Published by Drew HendricksResources • Posted January 1, 2017

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

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Why Lazy Loading Disqus Isn’t SEO Friendly At All Published by James ParsonsSearch Engine Optimization • Posted December 23, 2016

Update 12/10/2017: After some further testing, it seems that Googlebot does fetch the comments in HTML format, as the plugin is designed to fall back to them if it detects a spider or a bot. However, all other users will not see comments until they scroll, and they will not be in the page source code. Goo…

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How to Scan Your WordPress Posts for Spelling Errors Published by Kenny NovakContent Marketing • Posted December 20, 2016

Typos, spelling errors, and misused words can be a death sentence for your blog’s credibility. We all know we’re all human, and we all make mistakes, so the occasional typo is acceptable. Some people get more tolerance than others, as well; numerous tech bloggers with English as their…

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Is Blogging Better than Posting to Facebook? Published by James ParsonsContent Marketing • Posted December 8, 2016

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

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How to See Who Has Liked and Shared Your Blog Post Published by Drew HendricksSocial Media • Posted December 6, 2016

Small businesses are often concerned with details that may or may not actually be all that relevant. Sometimes, though, they strike upon a vein of gold in the bedrock of dross. One such vein is the idea of looking through your blog posts and seeing who, exactly, shared them.
This can be useful in a few wa…

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5 Ways to Check the Social Signals of a Website Published by James ParsonsResources • Posted November 26, 2016

Social signals are one of the most important metrics for a website to monitor, if they consider user engagement to be paramount. There are other valuable metrics for sure: traffic, conversions, and costs are all very important to know. However, social signals are proof of brand exposure, they&#82…

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