How Many Ads Can You Safely Put on Your Blog Published by James ParsonsMonetization • Posted February 7, 2017

If you regularly browse the web with no ad blocking software installed, I would venture to guess that you have come across a website that looks something like this. A page with a busy background – one that might be an ad itself – and with sidebar ads, ads across the top above and below the nav…

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Getting Your Shares Back After Changing a Blog URL Published by James ParsonsSocial Media • Posted February 6, 2017

When you’re planning a rebranding, changing domain names, or changing your site permalink structure, there are a million fiddly little details you have to keep in mind. One of them, which we often take for granted and which is likely to slip through the cracks, is your social media engagement…

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Could Your Rankings Drop if You Stop Blogging Regularly? Published by Drew HendricksSearch Engine Optimization • Posted January 29, 2017

One of the number one pieces of advice we give new bloggers around here is to set up a consistent blogging schedule. Maybe you just post once every Wednesday. Maybe you set up a Monday-Wednesday-Friday schedule. Maybe you post five days a week, or seven. Maybe you have the staff and the content to handl…

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15 Premium WordPress Plugins That Are Worth Paying For Published by Kenny NovakContent Marketing • Posted January 22, 2017

Most of the time on this blog, we talk specifically about ways to minimize costs and get free alternatives to paid options. When we mention premium plugins, we also discuss free options and how to get the features of a premium version for free. After all, overhead can add up when you have a dozen or more p…

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How to Fix a Drop in Traffic on a Blog Post Published by James ParsonsSearch Engine Optimization • Posted January 15, 2017

Normally, if you look around the web for tips about a traffic drop, you’ll get a ton of information about site-wide issues. Google penalties and the like generally apply on a site-wide basis, so it makes sense to cover the issue on as broad a scale as possible.
Sometimes, though, the problem isn…

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Why Your Blog’s Facebook Like Button No Longer Works Published by James ParsonsSocial Media • Posted January 4, 2017

Way back at the end of August, webmasters started to notice something distressing with their social sharing buttons. Some brands may not have noticed right away, while others saw it immediately. Share buttons, specifically the Facebook sharing button, suddenly started reporting 0 for the share…

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Tutorial: Use An RSS Aggregator For Traffic Generation Published by Drew HendricksResources • Posted January 1, 2017

RSS is an older technology that is nevertheless still used in some segments of the internet population. The advent of social media took a lot of wind out of its sails, but it can still be used as a pretty effective means of traffic generation, if you know what to do. First, though, let’s cover the b…

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Why Lazy Loading Disqus Isn’t SEO Friendly At All Published by James ParsonsSearch Engine Optimization • Posted December 23, 2016

Update 12/10/2017: After some further testing, it seems that Googlebot does fetch the comments in HTML format, as the plugin is designed to fall back to them if it detects a spider or a bot. However, all other users will not see comments until they scroll, and they will not be in the page source code. Goo…

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How to Scan Your WordPress Posts for Spelling Errors Published by Kenny NovakContent Marketing • Posted December 20, 2016

Typos, spelling errors, and misused words can be a death sentence for your blog’s credibility. We all know we’re all human, and we all make mistakes, so the occasional typo is acceptable. Some people get more tolerance than others, as well; numerous tech bloggers with English as their…

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Is Blogging Better than Posting to Facebook? Published by James ParsonsContent Marketing • Posted December 8, 2016

Posting to Facebook and posting to your blog are, at first glance, very different things. Businesses can be successful doing just one or the other, and most businesses find success doing both. However, there’s more variance to the question than you might expect.

Posting to a Blog
The default…

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