How to Share Your Blog Posts Once They’re PublishedPublished by James Parsons • Category: Content Marketing

Blogging, to many people, begins and ends with writing posts. The problem these people encounter, then, is the complete lack of growth or audience participation. If you want blog growth, if you want an engaged audience, you need to share your posts and get as much exposure as you possibly can.
Step 1:…

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15 Ways to Reduce the Load Time of a WordPress WebsitePublished by James Parsons • Category: Search Engine Optimization

Gotta go fast! WordPress is highly extensible, but every plugin you ad has the potential to hurt you in terms of site speed, particularly plugins that affect the user experience. It’s easy to load up a site with features, only to find it takes seconds to load. Page speed is important, perhaps more so…

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6 Ways to Get More Organic Traffic from Each Blog PostPublished by Kenny Novak • Category: Content Marketing

Organic traffic is essential to the long term growth of your website. Paid traffic has the decidedly important problem that, when the money runs out, so does the traffic. You need the organic traffic, be it from search, mailing lists or backlinks, to keep your site running.
At some point, you’ve do…

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How Effective is Native Advertising for Generating Revenue?Published by Kenny Novak • Category: Content Marketing

Marketing is chock full of jargon and buzzwords, some of which are important while others are just valueless schlock made up by minor blogs wanting to be That Guy That Coined That Phrase. One phrase that’s decidedly not worthless jargon, however, is native advertising. It’s effective, it’s…

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How Much Does it Cost to Make a Site Mobile Friendly?Published by James Parsons • Category: Search Engine Optimization

There are two ways to make a mobile site. One is to create a dedicated mobile site on a subdomain or in a subfolder. Something like mobile.walmart.com is a good example. It’s distinct from Walmart’s main site, but it’s perfectly functional and indeed designed for mobile devices exclusively.…

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7 Reasons Your Blog is Losing Its SubscribersPublished by Kenny Novak • Category: Content Marketing

One of the most comforting metrics for a blogger is subscribers, whether you’re measuring them via your email mailing list or an RSS feed. Traffic is good, but you never know how many of the users who land on your site are never coming back. It’s hard to keep track of it all, given the variance with bl…

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Huge List of Sites That Allow Guest Blogging ContributionsPublished by James Parsons • Category: Content Marketing

Most of this post is going to be a list of sites that allow guest blogging, as well as anything noteworthy about their contribution requirements. Before I get to the list, however, I’m going to give you a few tips about guest blogging, and how to do it properly.
The first thing you need to know is that yo…

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How Often Should I Post Content to My Blog?Published by Kenny Novak • Category: Content Marketing

Blogging is a subjective art form, but it’s also a science. Many pieces of advice you find about it online come from experiments and case studies, all backed with data. The problem is, each blog has a unique topic, a unique perspective, and a unique audience. What works for Gawker might not work for S…

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What to Do If Your Website Content is Being StolenPublished by James Parsons • Category: Content Marketing

It’s a sad truth to the Internet that it’s sort of a content wild west. Copyright law with regards to digital content is in flux, with very little in the way of legal precedent, and widespread knowledge about it is thin at best. Every day, webmasters run Google image searches and use unedited image…

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When Is The Best Time of Day to Post to Your Blog?Published by Kenny Novak • Category: Content Marketing

When should you post a blog entry that you’ve written? As soon as you finish it? Probably not. What happens if you have no inspiration one day, then? You have nothing to post, and your blog suffers. Or, if you write three posts in one day, you wouldn’t want to post all three of them at once.
What about t…

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