15 Tools to Help You Write Your Blog Posts Distraction-FreePublished by Kenny Novak • Category: Content Marketing

To some people, writing comes naturally. It’s easy to sit down, forge an idea, and craft it into a tower of words the likes of which have rarely been seen. The rest of us, well, we have to work a little harder at it.
When writing is a task, a chore, a job, it becomes quite a bit harder to actually write a post…

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Starting a Blog: How to Come up with a Name for Your BlogPublished by Kenny Novak • Category: Content Marketing

Perhaps one of the most formative and pivotal decisions you can make when you’re starting a blog is the choice of name. Blogs all throughout the Internet have all sorts of names, from firstnamelastname.com to brandname.com to acronyms to nonsensical phrases and mashups of words. Some use altern…

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6 Steps to Run a Content Marketing Campaign on a BudgetPublished by James Parsons • Category: Content Marketing

Studies have shown that over 90% of all B2C marketers use content marketing these days. Those studies don’t say how expensive it is or how successful they are, but one thing’s for sure; it wouldn’t be that widely adopted if it didn’t work.
I know that small businesses, and sometimes even dece…

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How to Write a Blog Post That Will Rank Highly on GooglePublished by James Parsons • Category: Content Marketing

The goal of almost every piece of content on the Internet is to be seen by as many people as possible.
No one piece of content has such widespread appeal that it will be relevant to everyone, though, so there are a lot of posts that rank highly for a lot of subjects, but there’s no one master post with ever…

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Our Review of Hubspot’s Blog Marketing ToolsPublished by Kenny Novak • Category: Content Marketing

Hubspot has two things going for it; a high quality marketing blog, and an all-in-one blogging platform. I’m not here to review the blog, so you can guess that I’m here to review the software. First, though, let’s look at the features.
Hubspot Features
First of all, Hubspot is a blogging platfo…

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Does Google Look at a Website’s Social Signals for SEO?Published by James Parsons • Category: Search Engine Optimization

It’s clear that social media is beneficial to a business. You get a lot out of it. You get advertising, you get engagement, you get customer satisfaction. You get paid marketing so cheap it’s practically free, if you want it to be, and it scales well with money.
One thing that you may or may not get is…

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30+ Services for Bloggers on Fiverr that Don’t SuckPublished by Kenny Novak • Category: Content Marketing

Fiverr has a bit of a bad rap, and I’ll admit that I contribute to it sometimes, if you’ve read some of my past articles.
There are a lot of shady sellers figuring that the $5 price point is per service rendered, and as such, they provide low quality service in exchange for $5. More savvy sellers use a s…

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The Pros and Cons of Splitting Blog Posts into Multiple PagesPublished by James Parsons • Category: Content Marketing

When you visit a website and read a blog post, what determines whether it’s one page or several? It’s a conscious decision made by someone in control at that site. Someone, somewhere, decided “this site should have pages that max out at 500 words” or something to that effect. Posts longer tha…

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How to Breathe Life into Your Old Blog PostsPublished by Kenny Novak • Category: Content Marketing

One of the biggest reasons why evergreen content is so in focus in the last few years is because it’s content that lives forever. The alternative – and the content most blogs have for the majority of their content – is content that lives for a few weeks or months before it’s supplanted by someth…

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The Ultimate Guide to Using Nofollow on Your Blog PostsPublished by James Parsons • Category: Content Marketing

Depending on how much attention you’ve paid to your links over the last few years, you may be in for a surprise when you learn about nofollow. Nofollow is a meta attribute that can be attached to links, to give them different properties when Google discovers them. It’s a modifier; the default vers…

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