Bounce rate is a tricky metric to measure, talk about, and optimize. The reason for this is that there are two different kinds of bounces, good and bad. Obviously, you want to minimize the bad bounces, but good bounces are fine. Unfortunately there’s no way to tell them apart from analytics. So…
It’s easy to make money from a blog, but it’s a lot harder to make money. Anyone can have a moderately successful blog, throw up a few AdWords ads, and make $1 a month. If you’re looking for a living, though, you need to really get down to the nitty gritty. You need a real business model…
WordPress is one of the top blogging platforms for a lot of different reasons. One of them is the ease of use. It’s pretty easy to get some basic hosting, throw up a WordPress blog, slap on a theme and a couple of plugins, and go to town. You can have a fully functional blog up and running in just a few h…
Keywords are very important to modern day SEO, but not in the way you might think. Part of the reason people get a false impression, though, is because they’re reading information about it online without regard for publication date.
Forgive me while I go off on a slight tangent before we’…
Blogging is one of the most popular ways of making money online. The top blogs globally make thousands of dollars or more every month. It’s not uncommon to see big name blogs with great monetization strategies making six figures monthly, though it’s not an easy feat. The absolute bigge…
Once, I decided to count the number of stars in the sky. I was young, and had the patience of a particularly energetic puppy, so I didn’t get very far. My conclusion was that there were at LEAST 15 stars up there. While true, it was a pretty vast understatement.
If you tried to count the number of blo…
When you publish a new post, who sees it? Who discovers it? If the first visitor you get is Google and you’re waiting for organic traffic to arrive, you’re missing out on some great opportunities. If you’re relying on paid advertising to get your exposure, you’re probably…
Every year data is churned out by companies who conduct surveys to measure user engagement with websites and social media.
Want to know what the fastest growing type of content is? Infographics.
When done well, an infographic combines a stylistic design, concrete images, and informative or enter…
There are many rules in the world of blogging, whether you have a business that includes a blog, or you blog as a business.
Making sure you guest post effectively is one of them.
Another is to create compelling content within your niche, because, well, you really should be doing that.
The third —…
SumoMe is a suite of apps that serve a bunch of different purposes for marketing, business growth, and all-around benefit to your brand. They have a list builder, heatmaps, sharing, discovery tools, analytics, conversion optimization, a scroll-triggered CTA, image sharing, a smart bar for emai…