Our blog – this very blog you’re reading right this moment – loads very quickly. If you’re interested in seeing just how quickly, you can go to Pingdom and check out their website speed tester. I recommend using it for your own site, to see how quickly – and in what orde…

Some people are of the opinion that video is the way of the future. Indeed, there are people who make their entire living from regular videos posted to YouTube, and the associated advertising and merchandising opportunities. Of course, far, far more people try to start video blogs and fail. They tak…

In content marketing, a term that’s often thrown around is the editorial calendar. It’s usually used in the context of “write a post, throw it on your editorial calendar, and move on to other aspects of your marketing.” When you go out to search, you find a few plugins and it…

Infographics smashed into the world of marketing a few years ago, and within a few months everyone and their mother was making one. They were everywhere; on Facebook, on Pinterest, on LinkedIn, on every blog under the sun. Heck, I’m surprised I’ve never seen one on a billboard. I&rsquo…

Before we begin, I’ll admit that this is a little bit of a clickbait title. There are two reasons for this; one is because directory submission is one of those advanced techniques you should only use if you know what you’re doing, and even then, use it in moderation. The other reason is bec…

Scenario: you run a blog that publishes posts once a day, seven days a week. You have an important family gathering to attend for three days in the middle of the week, in a location where you will not have access to the Internet. What do you do?
Some people will bring their devices and go out of their way to f…

As upstanding humans, we like to think the best of each other. We give each other the benefit of the doubt. We trust each other until that trust is betrayed. We’re innocent until proven guilty. Unfortunately, it’s a fact of life that betrayal and guilt do happen. In this particular insta…

Websites and computers are fraught with issues. If you’ve ever had your computer come up with the Blue Screen of Death, you know what I’m talking about. Most people, when confronted with that error screen, just shut their machines down and take them to the nearest geek they know. Some of…

To some people, writing comes naturally. It’s easy to sit down, forge an idea, and craft it into a tower of words the likes of which have rarely been seen. The rest of us, well, we have to work a little harder at it.
When writing is a task, a chore, a job, it becomes quite a bit harder to actually write a…

Perhaps one of the most formative and pivotal decisions you can make when you’re starting a blog is the choice of name. Blogs all throughout the Internet have all sorts of names, from firstnamelastname.com to brandname.com to acronyms to nonsensical phrases and mashups of words. Some use al…