Which Social Plugins Support Facebook and Twitter?Published by James Parsons • Category: Resources

Back in October of 2015, Twitter made an announcement that had a huge portion of the marketing community up in arms. They declared that they would no longer be supporting the “share count API” that allowed social media sharing buttons to display the shares/retweets/likes on a given po…

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Does The Disqus Comments Plugin Slow Your Site Down?Published by Drew Hendricks • Category: Search Engine Optimization

When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

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Do You Need a Custom Domain to Be Successful with a Blog?Published by Drew Hendricks • Category: Resources

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~20 re…

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Should You Install Your Blog on a Separate Domain?Published by Drew Hendricks • Category: Search Engine Optimization

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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15 Ways to Build Free Backlinks to Your Blog PostsPublished by James Parsons • Category: Search Engine Optimization

Time is money. When it comes to building a blog, or adding a blog for your business, you have to strike the right balance. Some people have a large enough profit margin to invest in services to help them grow and manage their blog. Others have to do it themselves.
When you’re looking for free sourc…

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Your Blog Was Rejected From AdSense: Now What?Published by James Parsons • Category: Monetization

AdSense is an easy, fast way to monetize a blog, though it’s certainly not very high paying unless you have a ton of traffic. However, in order to keep the ad network from descending into complete crap, Google filters the sites they allow to use AdSense. When you apply, they will scan your site lo…

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The Best Content Curation Platforms for Content MarketersPublished by Kenny Novak • Category: Content Marketing

One of the best ways to fill a social media feed is with curated content. Curating content is like filling a museum, except instead of old dusty vases and dead animals, it’s new and exciting content from other sites in your industry. If you think those don’t sound similar at all, well, wha…

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How to Use UTM Parameters to Track Your Blog TrafficPublished by Kenny Novak • Category: Resources

I can guarantee that you’ve seen UTM parameters, probably just about every day. The question is, do you recognize them? Do you know what they do, and what they are? Here, look at two example links.


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How to Grow a Successful Blog on Medium.comPublished by Drew Hendricks • Category: Content Marketing

Medium is an interesting site. It’s a blogging platform, much like WordPress.com or Tumblr, but rather than allowing disparate sites on the same network, it lumps everything together under the Medium bannerhead. You don’t get your own personal logo or branding or theme. At the top of every blo…

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How to Rewrite a Blog Post and Make it Rank in SearchPublished by James Parsons • Category: Search Engine Optimization

Rewriting a blog post can mean two very different things, and it depends on where the source post happens to be. On the one hand, if you’re rewriting your own content, it’s a way to freshen up your old posts and get extra value out of them in the eyes of the big G. On the other hand, if the source…

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