In SEO, we talk a lot about how to rank your blog posts in the search results, but now and then it’s worthwhile to dial back and look at how to get into the index in the first place. Google is a massive edifice with thousands of spiders crawling the internet, seeking out new pages and changes to old pa…
As bloggers, we’re always looking for new ways to promote our posts. Thus, whenever a new content sharing or curation platform shows up, it’s worth giving a try. One such new platform is Mix, found at Mix.com, and it may be just the thing you’re looking for to get your posts in front…
Medium is a very interesting platform for businesses. It’s a blogging platform, and in some senses, it’s really not much different from using a blog on your own site. It breaks a lot of rules and it makes some new ones, and some brands have used it to turn content marketing on its head. Do yo…
Medium is a blogging platform that is free for anyone to use, and has a handful of distinct advantages for bloggers of all levels. It’s even a valuable tool for those of you with a blog on your own domain, despite duplicating many of the same features. For example, you can have a company blog on you…
WordPress has long been one of the most popular blogging platforms in the world, and it should come as no surprise that it caters to bloggers of all types. Not everyone out there has the time to sit at a desk with a full PC, or even carry around a laptop all the time, so WordPress provides their own solution…
Pinterest as a social network is quite valuable, but it’s also tricky to use. It’s unlike anything most of us experience with social media marketing. There aren’t the same traditional relationships or interactions we’ve come to expect. Pinterest does things its own wa…
The concept of user generated content is not new. Far from it, in fact. The concept of “word of mouth marketing” was pioneered in the 1970s, but to be honest, the fact that people trust recommendations from real people instead of salesmen goes back centuries if not millennia. As long as h…
Pinterest is a social network that is often left out in the cold when we marketers talk about social marketing. We always tend to focus on the big names, like Facebook, Twitter, and Instagram. Pinterest is no slouch, however, it just started out in a way that gave it an impression that has been hard to sh…
There are a bunch of different commenting systems for WordPress, and they all have their pros and cons. I can’t tell you for certain which one is the “best” because they all have their own merits. What I can do, however, is give you an argument for why you might consider using the def…
As a user of WordPress, you’re used to exploring your own dashboard. You’ve probably stumbled across one piece of minor analytics, something you might question, though it doesn’t really seem to affect much. That something might look a little like this.
What is it? It’s a…