How to Install SSL on Your Blog to Improve RankingsPublished by Drew Hendricks • Category: Search Engine Optimization

Installing SSL can be pretty beneficial for your website. You see increased security, increased trust, and even a bit of SEO benefit for adding encryption to your traffic. However, it can seem like a daunting task, especially if you’re not an expert in setting up websites.
What I’ve do…

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How to Promote and Grow Your Blog Posts on LinkedInPublished by James Parsons • Category: Content Marketing

LinkedIn can be a surprisingly good place to promote your blog posts, but generally only if they’re in the right kind of niche. I wouldn’t go to the business-focused site and try to promote a blog with video game reviews or product recommendations, for example. On the other hand, articl…

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Another Dead Button: Google Plus Removes Share CountsPublished by Drew Hendricks • Category: Social Media

Two years ago, Twitter pushed an update to the architecture that ran their servers. Changing from one system to another largely allowed the site to run more smoothly, to handle more advanced features, and got rid of dead code that could potentially have been used for bugs, exploits, or just legacy fe…

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How Comments Can Improve Your Blog Post Rankings and TrafficPublished by Kenny Novak • Category: Content Marketing

In the constant quest to improve search rankings, we bloggers look high and low for any advantage we can find. Yet one constantly debated aspect of blogging lies dormant, abused or neglected by bloggers and readers alike.
Blog comments can be extremely beneficial for your SEO, and in ways you might n…

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How to Hire a Writer off Freelancer.com or UpworkPublished by James Parsons • Category: Content Marketing

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find InterestingPublished by James Parsons • Category: Content Marketing

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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10 Ad-Free Alternatives to Disqus WordPress CommentsPublished by Drew Hendricks • Category: Resources

For a long time, Disqus was one of the better WordPress comment plugins. They are a large platform with users around the web, so many people who have used Disqus in one place are already registered to comment on your site as well.
Unfortunately, when Disqus added their advertising system, it started t…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Category: Search Engine Optimization

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts?Published by Kenny Novak • Category: Search Engine Optimization

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Top 10 WordPress Plugins to Sell Ad Slots on Your BlogPublished by Kenny Novak • Category: Monetization

Let’s be honest here; advertising on the web can be a gigantic hassle. Sure, you can toss a Google AdSense widget up on your site and make a few pennies here and there, but it’s slow and ineffective. You can sell your own advertising space, but then you need to run plugins to rotate ads, you n…

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