How to Hire a Writer off Freelancer.com or UpworkPublished by James Parsons • Category: Content Marketing

Hiring writers is one good way to go from a mediocre blog to a great blog. Depending on how you hire them, you might just come across as an expert, or you might have a larger multi-author blog. Or both, really, if you have the budget for it. If nothing else, it’s cheaper than training an employee as a…

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30 Ways to Write Blog Posts That Users Will Find InterestingPublished by James Parsons • Category: Content Marketing

Do you ever find yourself having trouble writing blog posts that people actually like? Anyone can pick a topic and write a few thousand words, even if some topics are harder than others. The question is, does anyone care? Does anyone actually read those posts? How can you get people to actually pay att…

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10 Ad-Free Alternatives to Disqus WordPress CommentsPublished by Drew Hendricks • Category: Resources

For a long time, Disqus was one of the better WordPress comment plugins. They are a large platform with users around the web, so many people who have used Disqus in one place are already registered to comment on your site as well.
Unfortunately, when Disqus added their advertising system, it started t…

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Do You Need to Worry About Keywords When Blogging?Published by Kenny Novak • Category: Search Engine Optimization

In my mind, attention to keywords is a hold-over from the days of SEO long past. However, many marketers still recommend using them, and I’m not going to disagree. It’s a matter of degrees, however. There are very definitely diminishing returns on the work you put into keyword research…

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Should You Nofollow All External Links in Your Blog Posts?Published by Kenny Novak • Category: Search Engine Optimization

The idea of nofollowing all the external links on your site tends to come from two different places. In one case, it stems from a faulty understanding of “link juice” and how that whole system works. In the other, it comes from a sort of overkill “better safe than sorry” pers…

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Top 10 WordPress Plugins to Sell Ad Slots on Your BlogPublished by Kenny Novak • Category: Monetization

Let’s be honest here; advertising on the web can be a gigantic hassle. Sure, you can toss a Google AdSense widget up on your site and make a few pennies here and there, but it’s slow and ineffective. You can sell your own advertising space, but then you need to run plugins to rotate ads, you n…

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Which Social Plugins Support Facebook and Twitter?Published by James Parsons • Category: Resources

Back in October of 2015, Twitter made an announcement that had a huge portion of the marketing community up in arms. They declared that they would no longer be supporting the “share count API” that allowed social media sharing buttons to display the shares/retweets/likes on a given po…

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Does The Disqus Comments Plugin Slow Your Site Down?Published by Drew Hendricks • Category: Search Engine Optimization

When you run a blog using WordPress, you have a handful of different options for comments. You can run the native comments system, and optionally add in something like Akismet to filter out the spam. You can run a SEO-scheme plugin like CommentLuv, to try to get some added value from an external commun…

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Do You Need a Custom Domain to Be Successful with a Blog?Published by Drew Hendricks • Category: Resources

Let me answer your question with a question. You ask whether or not you need a custom domain to be successful as a blogger. To this I respond: search for any keyword you want. I’ll wait.
Got one? Alright, tell me. How many of the results on the first TWO pages of Google – that’s the top ~20 re…

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Should You Install Your Blog on a Separate Domain?Published by Drew Hendricks • Category: Search Engine Optimization

There are two different ways you could run a blog for your website. One of them is running it on your website, which is what most people do. In this instance, it can either be a subdomain or a subfolder. That is, www.blog.example.com or www.example.com/blog/.
The other option is to run it separately fr…

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