Duplicate content has long been a boogeyman for marketers, ever since the apocalypse that was the Panda updates in 2011. For nearly a decade now, people have lived in fear of duplicate content and its ability to destroy the search ranking of a site.
There are a lot of misconceptions about what is and is…

The term “low-hanging fruit” comes literally from fruit. Fruit trees get pretty big, and the easiest fruit to reach is the fruit that hangs low enough to be within your grasp. It’s easy stuff to get, you only have to put in the effort of reaching up and grabbing it. You don’t h…

When it comes to blogging with WordPress, there’s one decision you need to make that can have a large impact on your site, but it’s something a lot of people might not even realize is a choice. That’s the choice of whether to make a new piece of content a Page or a Post.
Pages and Posts a…

In a way, a travel blog is the epitome of blogging as a career. Blogging in other forms, like for marketing, business, or finance, often feels more like an office job. Even if you’re working from home, you’re still working in a home office, and more often than not you’re immersed in…

For some, blogging is like a dream come true. You can make a living – a good living – from home! All it takes is some web hosting, a little technical know-how, and the ability to write blog posts on a regular basis. There’s nothing to it!
Well, the golden age of blogging is long over by n…

The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…

I’m guilty of often referring to blogging and content marketing as interchangeable terms. I’ve used one when I’m talking about the other often enough. There’s a real difference between them, though, so it’s a topic worth talking about.

The Grand Pyramid
In a way,…

One of the primary benefits that Pinterest has over other social networks is the ability to add Pinterest “pin this” buttons to the images in your blog posts. Since all of your blog posts are going to have images, it’s just one additional call to action.
The best part of these pin bu…

Atom? RSS? What’s all this then? In the realm of feeds, these are the two prevailing standards, and as such, they’re both competing for sections of your audience. You can go with one or the other, but why not both? If your site already generates an Atom feed, you can convert that into an RSS…

You’ve used a site with an infinite scroll plugin before. Have you realized it? Can you name one? Here are a few:

Facebook
Twitter
Instagram

As well as a lot of blogs, some news sites, many other social networks, and more. Infinite scrolling is a way to present information in a cohesive way, with…