Finding Low-Hanging Fruit in Content Marketing and Blogging Published by Drew HendricksContent Marketing • Posted August 16, 2019

The term “low-hanging fruit” comes literally from fruit. Fruit trees get pretty big, and the easiest fruit to reach is the fruit that hangs low enough to be within your grasp. It’s easy stuff to get, you only have to put in the effort of reaching up and grabbing it. You don’t h…

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Do WordPress Pages Tend to Rank Better Than Posts? Published by James ParsonsSearch Engine Optimization • Posted August 8, 2019

When it comes to blogging with WordPress, there’s one decision you need to make that can have a large impact on your site, but it’s something a lot of people might not even realize is a choice. That’s the choice of whether to make a new piece of content a Page or a Post.
Pages and Posts a…

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25 Tips on Starting a Travel Blog That Makes Money Published by James ParsonsMonetization • Posted August 4, 2019

In a way, a travel blog is the epitome of blogging as a career. Blogging in other forms, like for marketing, business, or finance, often feels more like an office job. Even if you’re working from home, you’re still working in a home office, and more often than not you’re immersed in…

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Is It Safe to Repost Blog Posts on Your Blog? Published by Kenny NovakContent Marketing • Posted July 26, 2019

As you run a blog, you accumulate content. Content stacks up day after day, week after week, year after year. Eventually, even a small, casual site can have hundreds or even thousands of old blog posts.
The cruel fact of the internet is that, in most cases, most older content is simply worthless. Think…

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How to Keep Yourself From Getting Bored While Blogging Published by Drew HendricksContent Marketing • Posted July 19, 2019

For some, blogging is like a dream come true. You can make a living – a good living – from home! All it takes is some web hosting, a little technical know-how, and the ability to write blog posts on a regular basis. There’s nothing to it!
Well, the golden age of blogging is long over by n…

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Should You Use H1, H2, or H3 Tags in Blog Posts? Published by James ParsonsSearch Engine Optimization • Posted July 13, 2019

The heading tags in HTML are one of the most often misunderstood and misused elements of content marketing on the web. I would venture to guess that a lot of you out there either don’t use them, use them incorrectly, or are only using them correctly accidentally, without understanding why they…

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15 Tricks to Improve the Rankings of Your Blog Posts Published by Drew HendricksContent Marketing • Posted July 7, 2019

The entire point of marketing is to get more eyes on your product and more money in the bank, and one of the best ways to do that is with organic search engine marketing. Having your website show up on the Google search results – and the other search engines as well – is going to give you a bette…

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Blogging vs. Content Marketing: What Is The Difference? Published by Kenny NovakContent Marketing • Posted June 29, 2019

I’m guilty of often referring to blogging and content marketing as interchangeable terms. I’ve used one when I’m talking about the other often enough. There’s a real difference between them, though, so it’s a topic worth talking about.

The Grand Pyramid
In a way,…

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How to Size Your Blog Post Images for Pinterest Pins Published by Drew HendricksContent Marketing • Posted June 20, 2019

One of the primary benefits that Pinterest has over other social networks is the ability to add Pinterest “pin this” buttons to the images in your blog posts. Since all of your blog posts are going to have images, it’s just one additional call to action.
The best part of these pin bu…

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How to Convert Your Blog’s Atom Feed to an RSS Feed Published by James ParsonsResources • Posted June 9, 2019

Atom? RSS? What’s all this then? In the realm of feeds, these are the two prevailing standards, and as such, they’re both competing for sections of your audience. You can go with one or the other, but why not both? If your site already generates an Atom feed, you can convert that into an RSS…

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