In many ways, Shopify is to e-commerce what WordPress is to blogging. It’s a common, powerful platform that works well out of the box, but the true power of the system comes from the apps and plugins you can install. With over 17,600 apps now available on the Shopify App Store, there’s no shortage of tools to help you grow. Many of them are extremely good and immediately useful to businesses of all sizes.

Before we dig in, I do need to make one disclaimer. I label these apps as proven to increase sales, but that doesn’t mean they’re guaranteed to work for you. Some web stores simply don’t need certain advanced features, and others might not know how to get the best use out of them. Pick the right tools for the job, apps with functions you can make immediate use of, and don’t try to shoehorn in any integrations you don’t know how you’ll use.

Key Takeaways

  • Klaviyo drives 25-30% of total revenue for merchants when properly set up, including recovering 3-8% of abandoned carts.
  • 75% of consumers are more likely to engage with brands offering loyalty programs, making Smile a high-ROI investment.
  • ReConvert’s post-purchase thank-you page optimization alone can increase average order value by 10-15%.
  • User-generated content, enabled by apps like Socialphotos, can generate up to 5.7x more revenue through authentic social proof.
  • Reducing friction at checkout, via social login and free shipping bars, directly increases conversions and average order value.

1. ReConvert

ReConvert Shopify app dashboard interface screenshot

ReConvert is an upsell and cross-sell engine focused on the post-purchase experience, particularly the thank-you page. Most stores completely ignore what happens after someone clicks “buy,” which is a massive missed opportunity.

ReConvert lets you build customized thank-you pages with upsell offers, cross-sell bundles, birthday collectors, reorder buttons, and more. Merchants using ReConvert report a 10-15% increase in order value from the thank-you page alone - and if you want to squeeze even more revenue from those pages, it’s worth learning how to increase sales from your landing pages. Plans start at around $4.99 per month, scaling with your store’s order volume.

2. Facebook & Instagram Channel

Facebook and Instagram sales channel integration

This is a free app that allows you to sync your Shopify product catalog directly to Facebook and Instagram Shopping. One of the hardest parts of social media marketing is getting people to leave the platform long enough to make a purchase on your website.

Why bother, though, when you can sell directly through these platforms? The integration lets you tag products in posts and stories, set up a fully shoppable Instagram profile, and run dynamic product ads - all connected back to your Shopify inventory in real time.

3. OptinMonster

OptinMonster Shopify integration dashboard screenshot

OptinMonster is one of the pioneers of exit intent pop-overs and lightbox calls to action. Their Shopify app helps you turn visitors into email subscribers, even if they don’t make a purchase.

You can also use exit intent pops to capture abandoned carts, retarget returning customers, and even use geolocation features to target customers with specific regional deals. On top of it all, it comes with easy split testing. The app costs $50 per month.

4. Smile

Smile loyalty rewards program Shopify integration

Smile is a loyalty and rewards program manager. If you’ve ever wanted a loyalty card, a rewards or points system, or any way to incentivize returning customers without having to give them special coupons or extreme deals, this is the app for you. Research consistently shows that 75% of consumers are more likely to engage with a company that offers a loyalty program, making this category of app one of the highest-ROI investments you can make.

It’s responsive, easy to manage, and can integrate with other Shopify apps with no issue. They offer a free plan, but have paid plans for additional features.

5. Klaviyo

Klaviyo email marketing dashboard interface

Klaviyo has become the gold standard for email and SMS marketing among serious Shopify merchants, and for good reason. Many stores see 25-30% of total revenue driven by Klaviyo flows when properly set up, and abandoned cart flows alone can recover 3-8% of otherwise lost orders.

It goes well beyond basic email blasts. You get advanced segmentation, predictive analytics, SMS campaigns, pre-built automation flows, and deep Shopify data integration. The app is free to start, with paid plans scaling based on your contact list size.

6. SEO Manager

SEO Manager Shopify app dashboard interface

We all know and understand the importance of SEO. Web stores often encounter issues unique to them, such as a lower amount of content per page, the need for keyword-focused descriptions, and issues with canonicalization.

All of these and much, much more are handled with this app. You can deal with broken links quickly and easily, you can set up structured data to integrate with Google and other apps, and you have all the usual SEO tools like meta data management, keyword research, and connection to the Google Search Console. The app will run you $20 per month.

7. Printful

Printful print on demand product dashboard

Printful is a powerful print on demand service. It’s almost less of an app to facilitate your store than it is a system to set up an entirely new business. They have over 300 different products you can customize, including shirts, apparel, embroidery, posters, and more.

You just add designs. Users buy them and the Printful facilities create the item and ship it out quickly and with minimal hassle. No minimum order sizes and no warehousing requirements to be found.

8. Referral Candy

ReferralCandy dashboard showing referral program stats

Referral Candy is an app that incentivizes and rewards users for referring others to your store. It’s basically a way to set up a tiered rewards program for your brand advocates.

You can customize the interface from the ground up, track all of your referral performance, and reward customers however you like. Coupons, cash payments, special gifts; it’s all available for you to set up. The app costs $49 per month.

9. Judge.me

Judge.me product reviews app interface

Judge.me has become one of the most popular product review apps in the Shopify ecosystem, and for good reason. It’s fast, feature-rich, and extremely affordable compared to the competition. You get automated review request emails, photo and video reviews, Q&A sections, and on-site display widgets right out of the box.

The paid plan is just $15 per month and includes Google Shopping integration, which helps your products show star ratings directly in search results. A robust free plan is also available for stores just getting started.

10. Socialphotos

Socialphotos Shopify integration screenshot

This is an app that integrates your Shopify store with your social media feeds in a different way than usual. When users buy your products and post photos of themselves with those products, you are notified, while the app monitors hashtags and widgets.

You can then curate those photos and, once you obtain permission from the user of course, can use them in your marketing. What’s better than user testimonials and social proof? Research suggests optimized user experiences driven by this kind of authentic content can generate up to 5.7x more revenue.

11. WisePops

Popup notification appearing on online store

No, it’s not talking about your dad here. WisePops is a pop-up manager. It has a drag and drop editor for creating pop-overs with exit intent or timed display, with a number of different possible calls to action. The most important part, however, is the 30+ different targeting options it’s able to use to display different pop-ups to different people. Of course, you get analytics for all of it on top of the tool. The app costs $50 per month.

12. Sales Pop

Sales Pop Shopify integration dashboard screenshot

Have you ever been on a site and seen little notifications in the corner that another user purchased a product? Have you ever experienced the fear of missing out, inspired by limited quantities of an in-demand product?

Do you think you could leverage both of those feelings to encourage customers to buy, and buy now? That’s what this app does. It displays recent purchase notifications and live visitor counts to create urgency and social proof right on your product pages. A free plan is available, with paid options for more advanced display features.

13. Yotpo

Yotpo product reviews and ratings dashboard

This is a social reviews app. It monitors your social media and follows up with customers to encourage them to leave their ratings, reviews, photos, and testimonials - as well as questions you can answer - in a way you can use them. The free plan includes on-site display and social monitoring, some SEO features, and even some content generation. Paid plans give you even more ways to display your customer reviews, loyalty programs, SMS marketing, and more besides.

14. DSers

DSers product sourcing dashboard interface screenshot

DSers is the go-to dropshipping app for Shopify merchants in 2026. Following the shutdown of Oberlo back in 2022, DSers stepped in as the official recommended replacement and has continued to mature into an excellent tool. It connects directly to AliExpress suppliers, lets you manage bulk orders efficiently, and offers supplier optimization so you can always be routing orders to the best available source.

It has a free plan available, with paid tiers unlocking higher product limits and more advanced automation features. If you’re still deciding on your business model, see our breakdown of dropshipping vs. affiliate marketing to figure out which path suits you best.

15. Pre-Order Manager

Pre-Order Manager Shopify app interface screenshot

Before you skip this one because you don’t do pre-orders, hang on a moment. While this is a manager for pre-orders, it’s also a way to elegantly handle limited stock. When you run out of stock of an item, instead of showing out of stock and sending users elsewhere, this app allows you to let them pre-order copies for when the product comes back in stock. This helps you continue your sales, as well as know just how many products you need to order to refresh that stock.

16. Tidio

Tidio live chat Shopify integration interface

More and more customers expect to be able to get answers instantly before they make a purchase decision. Tidio combines live chat with AI-powered chatbot automation, so you’re covered around the clock even when your team isn’t available.

The AI bot can handle common questions about shipping, returns, and product details automatically, while handing off more complex conversations to a human when needed. It’s a meaningful upgrade from a basic Messenger button, and directly supports both sales and support. If you’d rather not manage chat in-house, you can also inexpensively outsource your live chat operator. There is a free plan available, with paid plans starting at around $29 per month.

17. Gleam

Gleam app Shopify integration dashboard screenshot

Gleam has quickly become one of the most popular and most common engines for social media contests. You can set up a wide variety of integrations to harvest information about your customers, as well as encourage engagement by requiring visits to your social profiles, asking for retweets or subscriptions, and even referrals to their friends. Gleam is free, but access to certain types of entry, high volume contests, and other expanded functions will cost money.

18. One Click Social Login

Social login buttons on a webpage

The easier it is for users to log into an account, the more likely they are to make a purchase.

When they don’t need to create a new account from scratch and can just click a button to sign in with Google, Facebook, or another social network, they’re a lot more likely to buy just because of the lower hassle involved. This integrates that one-click social media access and helps auto-fill forms based on the information they provide.

19. Free Shipping Bar

Free shipping bar displayed on Shopify store

Amazon popularized the idea of threshold-based free shipping years ago, and it remains one of the most effective ways to increase average order value today. Customers will genuinely add items to their cart just to cross the free shipping threshold. This app lets you display a dynamic progress bar showing how close a customer is to qualifying, with a configurable order value threshold that you control. Simple, effective, and free to install. If you’re concerned about shopping cart abandonment, a well-placed free shipping bar can make a significant difference.

20. Loox

Loox product reviews app Shopify interface

Loox is a photo and video review app that helps you collect and display visually compelling social proof. After a purchase, it automatically sends review request emails and incentivizes customers to submit photos or videos alongside their written review. Those reviews can then be displayed in beautiful gallery widgets on your product pages.

For stores selling visually appealing products, this kind of authentic imagery can dramatically increase conversion rates. Plans start at $9.99 per month.

21. Instagram Shop

Instagram Shop product browsing interface screenshot

This app helps you get more out of your Instagram presence by turning your feed into a shoppable experience. It lets you tag products in user-generated content, curate your Instagram gallery directly on your storefront, and use influencer content to drive traffic and conversions. Setting up Instagram Shopping from scratch can be a technical headache, so having a dedicated app handle the configuration and analytics makes a real difference.

22. Wishlist Plus

Wishlist Plus Shopify app interface screenshot

One great way to ensure that customers can come back - while also giving you excellent data to use to contact those users and sell them when a sale, deal, or contest is underway - is the wishlist.

This app lets you set up a wishlist system for your store, complete with deep customization, re-engagement and retargeting options, low-stock alerts, and a lot more.

23. Shippo

Shippo shipping label and tracking dashboard

If you’re not a dropshipper, you know you have to manage your shipping costs, and it can be a huge hassle to keep on top of all of the various ways to manage shipping without spending a fortune. That’s what this app does; it manages shipping methods and label printing to maximize your profits while minimizing the cost of shipping. It’s a free app, though you do pay a small flat fee per label printed unless you’re on a paid monthly plan.

24. Gorgias

Customer support agent using helpdesk software

Great customer support is one of the most overlooked drivers of repeat purchases and word-of-mouth growth. Gorgias is a helpdesk built specifically for e-commerce, pulling in all of your customer conversations - email, chat, social media comments, SMS - into one unified inbox, with full Shopify order data right alongside each ticket.

Your team can issue refunds, edit orders, and apply discount codes without ever leaving the helpdesk. It starts at $10 per month for smaller stores and scales from there.

25. Back In Stock

Back In Stock Shopify app interface screenshot

Nothing is worse than losing sales because you didn’t have enough inventory in stock. Rather than offering preorder sales as the preorder manager app does, this one allows users to sign up for email notifications and alerts when products are back in stock. It integrates with a number of popular email apps as well, ensuring those notifications land in the right place at the right time.